Sr. Affiliate Marketing Manager , Amazon Music at Amazon.com | Culver City, CA | $125K/yr – $170K/yr

Amazon.com

Sr. Affiliate Marketing Manager , Amazon Music

Culver City, CA (Unknown)

$125K/yr – $170K/yrSenior Level6+ years expFull time

Posted 6 months ago

Job Summary

Own and optimize affiliate marketing for Amazon Music to acquire subscribers at scale.

Must-have: 6+ years in affiliate/paid marketing with data-driven growth track record.
Standout: International scope and cross-functional leadership across marketing, product, and analytics.

Job Description

Responsibilities

Take a leadership role in the planning, management, and execution of all Amazon Music SEM campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, daily bidding and invoice management
Mentor team members to achieve targeted performance KPIs (CAC, conversion) including optimizations and campaign troubleshooting
Closely manage project plans, new build launch dates, and delivery timelines to support seasonal drops and initiatives
Manage relationship with bid management software provider and other partners to optimize campaigns and help inform their product roadmap based on needs, including rolling out new enhancements
Partner closely with cross-functional teams such as Marketing Analytics, Product, Finance, Engineering, and Growth to drive best practices, identify testing opportunities and develop roadmaps
Execute campaign optimization tactics (bidding, ad copy and landing page testing) to achieve spend efficiency and volume targets. Partner with local teams to define the test roadmap.
Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality.
Launch new campaigns to support new product features (e.g. Podcast, Amazon Originals, Live Streams etc.)
Develop the strategy for channel growth in emerging markets.
Derive critical insights from data (front-end performance metrics from search engine vendors and back-end Amazon actions) and synthesize recommendations to deliver improvements to campaign performance.

Requirements

6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience building, executing and scaling cross-functional marketing programs
6+ years of experience in affiliate marketing, partnership marketing, paid marketing or a related field.
Experience in advanced fraud detection mechanisms and tools
Experience with modern BI tools like Tableau, Google Analytics, Adobe Analytics, Amazon Quick Sight, or similar

Preferred

8+ years in Affiliate Marketing managing acquisition marketing campaigns with an international scope for a direct-to-consumer subscription service or in the media & entertainment industry.
Demonstrated high level leadership and communication (written and verbal) skills to drive recommendations. Ability to articulate tradeoffs, explain complex issues and communicate plans to senior executives
Ability to use data and metrics to back up assumptions, drive rationale, discover root causes and identify opportunities.

Benefits

Our inclusive culture empowers Amazonians to deliver the best results for our customers.
If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.