Responsibilities

• Maintain data integrity in Salesforce and Marketo
• Perform in-depth analysis measuring marketing campaign effectiveness
• Work closely with Product Marketing to build audience segmentations
• Contribute to lifecycle and automation functions of marketing
• Assist with lead acquisition
• Utilize spreadsheet software to run matching and lookup functions to normalize accounts
• Help maintain marketing reports and documentation
• Analyze and identify optimization areas (e.g., search trends, visitor engagement, conversion, user interaction)
• Create and implement actionable plans and recommendations for improving website visitor experience
• Conduct a website content audit, including brand voice, SEO optimization, and governance

Requirements

• Currently enrolled in a degree-seeking program, preferably in Marketing, Advertising, Business, Communications, or a related field of study

Preferred

• Excellent verbal, written, and interpersonal communication skills
• Self-motivated with a strong propensity for action, results, and continuous improvement
• Ability to work successfully in a high-energy, fast-paced, rapidly changing environment
• Strong organizational skills with the ability to multi-task and manage multiple projects simultaneously under pressure
• Creativity, attention to detail, and strong problem-solving skills
• Team-specific skills may include:
• Event coordination and logistics (Field Marketing & Event Marketing)
• Data analysis and reporting (Marketing Pro Groups, PNM Growth Solutions)

Benefits

• 401(k) participation and match
• Paid sick leave
• A unique opportunity to further your learning experience through additional internship seasons