Own and shape the brand voice across social channels, guiding content from concept to publish while building audience and cross-promotional opportunities.

• Hands-on ownership of the company’s presence on social media. Act as a public voice for our owned social media channels.
• Assist with social content planning, programming, publishing, tagging, and editorial calendar.
• Support and develop new ways to foster community through real-time engagement.
• Monitor emerging sites and communication channels; recommend new initiatives based on these observations and points of knowledge. Create new and creative ways to use social platforms and digital content to tell stories and build our audience.
• Provide ongoing reporting to track fan sentiment and the impact of day-to-day outbound content and community management. Track channel growth of social media brand pages and other pages as needed.
• Responsible for creating and implementing industry leading social publishing best practices with engagement benchmarks for all social channels.
• Build relationships with internal theme park stakeholders and intellectual Property Partners to coordinate cross-promotion opportunities.
• Own social content from start to finish by concepting, filming, editing, routing, and publishing photos and videos.
• Stay on top of social media trends to keep our brands in relevant and topical conversation.

Note: performs other duties as assigned.