Specialist, Social Media Content

Vista, CA (On-site)

$22/hr – $35/hrMid Level2+ years expFull time

Posted 13 hrs ago

Job Summary

Own end-to-end social content creation and delivery across platforms, from real-time capture and editing to engagement and performance optimization, working with Brand, Creative, and Channel Marketing teams.

  • Owns the production of social-first video, photography, and graphics across campaigns and platforms.
  • Identifies trends and opportunities to keep brands current and visible.
  • Partners with cross-functional teams to ensure a consistent social experience and measure impact.

Job Description

Responsibilities

  • Create social-first video, photography, graphics, and platform-native content that supports campaigns, product launches, brand storytelling, and audience engagement across Instagram, TikTok, Facebook, YouTube, and other emerging social platforms.
  • Capture, edit, schedule, and publish a steady stream of content using mobile production tools, lightweight equipment, and AI-assisted creative workflows while maintaining alignment with campaign timing and brand priorities.
  • Identify real-time content opportunities, emerging trends, creator best practices, platform innovations, and culturally relevant moments that help keep our brands current, engaging, and visible.
  • Support day-to-day audience engagement by responding to comments, messages, and interactions in a way that reflects brand voice, strengthens relationships, and encourages meaningful participation.
  • Partner with Brand, Creative, Channel Marketing, and Customer Experience teams to develop content that supports marketing initiatives, reinforces brand positioning, and delivers a consistent social experience across channels.
  • Monitor content performance, engagement, reach, and audience response to identify opportunities for testing, optimization, and continuous improvement.

Requirements

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • 2 to 4 years of experience in social media marketing, digital content creation, or a related field.
  • Demonstrated experience creating short-form video and social media content for platforms such as Instagram, TikTok, and YouTube.
  • Strong understanding of social media platforms, trends, audience behaviors, and platform-specific content strategies.
  • Proficiency with video editing tools such as Adobe Premiere, CapCut, Final Cut, or similar platforms.
  • Experience capturing and editing content using mobile and lightweight production tools.
  • Familiarity with AI-assisted creative tools and modern content production workflows.
  • Experience using social media management, publishing, analytics, or listening platforms is a plus.
  • Strong organizational skills with the ability to manage multiple projects, deadlines, and competing priorities in a fast-paced environment.
  • Portfolio showcasing social media content creation, including short-form video, visual storytelling, and platform-native content formats required.

Preferred

  • Experience using social media management, publishing, analytics, or listening platforms is a plus.

Benefits

  • health and wellness benefits
  • paid time off
  • company bonus
  • profit sharing
  • 401k match
  • education assistance
  • and much more
Watkins Wellness logo

Watkins Wellness

Watkins Wellness®, established in 1977 in Vista, Calif., is dedicated to promoting wellness to consumers who live active lifestyles and are health conscious. The company manufactures the Endless Pools® line of aquatic fitness products, and is also the world's largest manufacturer of hot tubs, including Hot Spring® Spas, Hot Spot® Spas, Caldera® Spas, and the American Hydrotherapy Systems spa brands. The Watkins Wellness dealer network extends into all 50 states and more than 70 countries. Watkins Wellness is a wholly-owned subsidiary of Masco Corporation (NYSE: MAS), a Fortune 500 company whose products include Behr® paint; Delta® and Hansgrohe® faucets, bath and shower fixtures; Kichler® lighting.

Founded in 1977
Vista, California, USA
682 employees (53 in marketing)

Salaries

Posted range

$22/hr – $35/hr

Taken straight from the job posting.

See all Watkins Wellness salaries

Marketing Team

Marketing Team Size
42 (6% of company)
Median Tenure
5.7 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
16.6K
Traffic Source Mix
Search
21.3%
Direct
71%
Referral
4.6%
Social
1.9%
Paid
1.1%

Headcount Trend

Current headcount: ~680
Watkins Wellness logo

Specialist, Social Media Content

Watkins Wellness · Vista, CA · On-site