Responsibilities

• Do you enjoy turning ideas into scroll-stopping content? Create social-first video, photography, graphics, and platform-native content that supports campaigns, product launches, brand storytelling, and audience engagement across Instagram, TikTok, Facebook, YouTube, and other emerging social platforms.
• Are you energized by creating content from concept to publication? Capture, edit, schedule, and publish a steady stream of content using mobile production tools, lightweight equipment, and AI-assisted creative workflows while maintaining alignment with campaign timing and brand priorities.
• Do you have a pulse on social culture and audience behavior? Identify real-time content opportunities, emerging trends, creator best practices, platform innovations, and culturally relevant moments that help keep our brands current, engaging, and visible.
• Do you enjoy building authentic connections with online communities? Support day-to-day audience engagement by responding to comments, messages, and interactions in a way that reflects brand voice, strengthens relationships, and encourages meaningful participation.
• Can you balance creativity with business objectives? Partner with Brand, Creative, Channel Marketing, and Customer Experience teams to develop content that supports marketing initiatives, reinforces brand positioning, and delivers a consistent social experience across channels.
• Do you use data to make great content even better? Monitor content performance, engagement, reach, and audience response to identify opportunities for testing, optimization, and continuous improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2 to 4 years of experience in social media marketing, digital content creation, or a related field.
• Demonstrated experience creating short-form video and social media content for platforms such as Instagram, TikTok, and YouTube.
• Strong understanding of social media platforms, trends, audience behaviors, and platform-specific content strategies.
• Proficiency with video editing tools such as Adobe Premiere, CapCut, Final Cut, or similar platforms.
• Experience capturing and editing content using mobile and lightweight production tools.
• Familiarity with AI-assisted creative tools and modern content production workflows.
• Experience using social media management, publishing, analytics, or listening platforms is a plus.
• Strong organizational skills with the ability to manage multiple projects, deadlines, and competing priorities in a fast-paced environment.
• Portfolio showcasing social media content creation, including short-form video, visual storytelling, and platform-native content formats required.

Benefits

• At Watkins Wellness, we believe that everyone should ‘Feel good. Live well’. We offer employees the opportunity to join a dynamic, growing industry leader with an outstanding and well-deserved reputation for leadership and commitment to our employees, customers and community. Our employees are eligible to receive exceptional health and wellness benefits, paid time off, company bonus, profit sharing, 401k match, education assistance, and much more. We are proud of the people we are and the products we make — products that make a difference to the health and well-being of others.