Specialist, Marketing Management (Creative Strategy) at Nationwide Mutual Insurance Company | Columbus, OH

Specialist, Marketing Management (Creative Strategy)

Columbus, OH (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

Job Summary

Own the creative strategy for low to mid complexity programs, translating briefs into scalable, ROI-focused campaigns and coordinating with senior strategists and cross-functional teams.

Own the creative journey for low complexity projects from briefing through optimization while supporting more complex initiatives.
Maintain brand consistency across programs using master briefs and existing assets.
Collaborate on strategy, planning, and execution to improve ROI and inform decisions.

Job Description

Strategize & Collaborate: Partner with senior creative strategists and your manager to translate marketing plans into creative strategies that inspire and align teams.
Lead Intake & Planning: Serve as the go-to for low- to mid-complexity creative requests, assessing project readiness and ensuring alignment before development begins.
Guide Creative Execution: Own the creative journey for low-complexity projects—from briefing through execution and optimization. Support senior strategists on more complex initiatives.
Ensure Consistency: Maintain brand messaging consistency across programs by leveraging master briefs and existing creative assets.
Manage & Optimize: Oversee a portfolio of work, collaborating with cross-functional teams to develop scalable, insight-driven strategies that enhance ROI and inform decision-making.
Grow & Adapt: Embrace shifting priorities and contribute to high-quality work that meets defined business and marketing goals.
Key Responsibilities (alternate): Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
Assists with the completion of moderate to complex projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Assists with implementation of digital and traditional marketing tactics and media, including creative development process, planning and execution.
Collaborates on and assists with creative development and provides feedback on look and feel.

Uses customer insights and analytics and tools to understand and assists in forecasting market, competitor and customer needs and behavior, helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Monitors timelines to ensure programs are on strategy and on schedule. Informs leader of any discrepancies.
May perform other responsibilities as assigned.

Bachelor’s degree in marketing, business administration or related field (preferred)
Typically five or more years demonstrated professional experience in marketing, strategy, consulting, financial services, or related field
Proven marketing development and project management experience
Licensing/Certification: associates will need to acquire the required federal and/or state licenses/registrations within the designated time period (if applicable)

Familiarity with B2B, B2C, and B2B2C marketing campaigns
Exposure to video, design, and digital/print production

medical/dental/vision
life insurance
short and long term disability coverage
paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date
nine paid holidays
8 hours of Lifetime paid time off
8 hours of Unity Day paid time off
401(k) with company match
company-paid pension plan
business casual attire
and more