Specialist I-II, Communications at Southern Company | Atlanta, GA

Southern Company

Specialist I-II, Communications

Atlanta, GA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive direct response marketing execution for a large energy services brand, coordinating multi-channel campaigns and call center alignment.

Must-have: 3–5 years in marketing communications or direct response.
Standout: Cross-functional/vendor collaboration and budget tracking experience.
Experience managing multi-channel campaigns (direct mail, email, customer communications).

Job Description

Responsibilities

Develop and produce direct response creative materials (direct mail, email, etc.) to support acquisition, retention, and loyalty initiatives.
Manage all aspects of marketing program execution, including copy and design development, cost estimation, timeline management, print production, and quality assurance.
Coordinate with internal teams and external partners to ensure campaigns are delivered on time, on budget, and aligned with marketing goals.
Oversee maildrop scheduling and call volume coordination with the call center to optimize program performance and customer experience.
Monitor and report on campaign performance metrics to evaluate ROI and identify opportunities for optimization.
Assist with budget tracking and vendor invoice processing.
Stay current on marketing best practices, competitive trends, and emerging technologies to inform future program development.
Coordinate copy development and implementation for customer communications such as on-hold messaging, bill inserts, and statement messages.
Partner with the Advertising Agency of Record on creative development and production.
Serve as the marketing liaison to the company’s call center to ensure alignment of messaging and customer engagement strategies.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
3–5 years of experience in marketing communications, direct response, or related field.
Demonstrated success managing multiple projects simultaneously and meeting deadlines.
Experience collaborating with cross-functional teams and external vendors.
Proficient with MS Office Suite.
Strong attention to detail.
Excellent problem-solving skills.
Exceptional analytical and communications skills.

Preferred

7+ years of experience in marketing communications or direct response marketing.
Experience in email and/or digital marketing in a service-oriented industry (utilities, financial services, telecom, insurance, or warranty).
Experience managing social media or digital content campaigns.
Experience in the energy industry is a plus but not required.

Benefits

Southern Company Gas is a wholly owned subsidiary of Atlanta-based Southern Company (NYSE:SO), America’s premier energy company.
Southern Company Gas serves approximately 4.2 million natural gas utility customers through its regulated distribution companies in four states and approximately 600,000 retail customers through its companies that market natural gas.
Other nonutility businesses include investments in interstate pipelines and ownership and operation of natural gas storage facilities.
Southern Company is a leading energy provider serving 9 million customers across the Southeast and beyond through its family of companies.
Providing clean, safe, reliable and affordable energy with excellent service is our mission.
The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider with national capabilities, a fiber optics network and telecommunications services.

Southern Company

4.1 Glassdoor

Together with our subsidiaries, we deliver clean, safe, reliable and affordable energy to our 9 million customers. Our focus is doing so with service excellence. That means we are leaders who take action to meet our customers’ and communities’ needs while advancing our commitment to net zero emissions by 2050. We create community value through energy, social, economic, and environmental progress. We do this through electric operating companies in three states and natural gas distribution companies in four. Our family of companies draw on diverse energy sources to create the best mix for our service areas, including electricity, natural gas, solar power, carbon-free nuclear, and other sustainable sources. We leverage our leading distributed energy infrastructure company and other innovative technology to better serve every customer. Our competitive, national generation company serves wholesale customers, and our family includes a fiber optics network, and telecommunications services.

Founded in 2001

Atlanta, Georgia, USA

12K employees (387 in marketing)

southerncompany.com

81% recommend to a friend

83% CEO approval