Specialist, Global Marketing, Communications, & Program Strategy

Alexandria, VA (Hybrid)

$80K/yr – $97K/yrMid Level5+ years expFull time

Posted 7 days ago

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Job Summary

Own and drive integrated marketing campaigns for ASCO products, align with department goals, develop messaging frameworks, and collaborate with internal teams and external agencies to deliver multi-channel programs.

  • Lead content across collateral, social, digital and email
  • Collaborate with program stakeholders to translate objectives into campaigns
  • Work with analytics to measure post-campaign impact

Job Description

Responsibilities

  • Support the development and execution of integrated marketing and communications campaigns for assigned ASCO products and services in support of the organization’s business goals.
  • Align marketing and communications strategies with overall integrated marketing and communications (ICM) department goals.
  • Develop relevant content and messaging frameworks to increase brand awareness and engagement with both ASCO members and the global oncology community.
  • Collaborate with internal stakeholders to determine creative messaging needs for assigned focus areas that will enable the development of emails, ads, and posts across multiple digital platforms.
  • Manage content development for assigned ASCO products and service areas, producing a range of content, including promotional collateral, messaging frameworks, social media copy, digital advertising copy, email content, print, and direct mail.
  • Utilize internal QA policies to ensure clear, concise communications that follow internal branding standards and ASCO policies.
  • Work with director and marketing analytics team to develop post-campaign reports.
  • Serve as back-up to department directors and leaders.
  • Liaise with external agencies as needed, monitoring invoices and budgets for channels, processing invoices, and ensuring campaigns remain within budget.
  • Facilitate/guide executive and volunteer leadership in their roles as ASCO thought leaders and spokespersons when appropriate.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field or equivalent years of experience.
  • 5 – 6 years of experience in a marketing agency, internal marketing department, or association/nonprofit.
  • Multi-channel marketing experience working with campaigns across email, web, paid ads, organic social media, video content, etc.
  • Proficient in Microsoft Office Suite (Office, Outlook, Word, Excel) marketing project management platform.

Preferred

  • Experience in design development and maintaining brand standard.
  • Demonstrated success in leading cross-functional projects, showcasing the ability to influence and build strong relationships with leaders and stakeholders at all levels within an organization.
  • Prior experience with oncology, health care, or other scientific or medical meetings and/or event marketing.

Benefits

  • Hybrid Work Environment
  • Open Leave Policy
  • Paid Family Leave
  • 13 Paid Holidays per Calendar Year
  • Staff Appreciation Days
  • 401(k): 7.5% Employer Contribution
  • Medical/Dental/Vision
  • Employee Assistance Program
  • Fertility and Family Forming
  • Healthcare Concierge

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