Specialist, Digital Media – Programmatic

Hawthorne | Los Angeles, CA or Remote

Reports To: SVP, Digital Media

About Hawthorne: Hawthorne Advertising is a data driven performance marketing advertising Agency providing innovative Marketing Science, Performance Analytics, and Integrated Creative and Media solutions to manage and optimize advertising campaigns for top multinational brands.

Profile: The Specialist, Digital Media – Programmatic is responsible for the execution, optimization, and performance oversight of programmatic media campaigns across DSP platforms. This role owns day-to-day programmatic campaign management, partners closely with the Sr. Manager, Programmatic Media and cross-functional teams, and contributes data-driven insights to improve client performance. This position is ideal for a programmatic media professional with 2–4 years of experience who has progressed beyond foundational execution and is ready to take ownership of campaign performance within a fast-paced agency environment.

Qualifications:

• Bachelor’s degree with 2–4 years of experience in digital media, with a primary focus on programmatic advertising
• Demonstrated hands-on experience executing and optimizing campaigns within DSP environments
• Strong hands-on proficiency with programmatic DSPs, such as The Trade Desk and Amazon DSP
• Solid understanding of programmatic fundamentals, including:
• Audience targeting and segmentation
• Inventory types and ad formats
• Bidding strategies and optimization levers
• Budget pacing and delivery management
• Ability to analyze campaign performance and independently implement data-driven optimizations
• Working knowledge of broader digital media channels to support integrated campaign execution (paid social exposure a plus, but not a core focus)
• Intermediate to advanced proficiency in Excel for pacing, performance analysis, and data validation
• Proficiency in PowerPoint for internal and client-facing performance communication
• Strong analytical thinking, attention to detail, and problem-solving skills
• Ability to manage multiple campaigns and priorities simultaneously in a deadline-driven agency environment
• Agency experience strongly preferred

Role Accountabilities:

• Own the execution and optimization of programmatic media campaigns across assigned clients
• Translate programmatic strategy into accurate campaign setup and ongoing optimization
• Ensure campaigns are launched on time, optimized proactively, and aligned with client KPIs
• Monitor budgets, pacing, and delivery to ensure efficient use of client investment
• Identify performance trends, risks, and opportunities, and recommend actionable solutions
• Contribute insights and learnings to improve programmatic performance across accounts

Responsibilities:

• Execute, manage, and optimize programmatic media campaigns across platforms such as The Trade Desk, Amazon DSP, and other programmatic platforms
• Monitor campaign performance daily to ensure accuracy of setup, delivery, and measurement
• Analyze performance data to identify optimization opportunities related to targeting, bidding, creative rotation, and inventory
• Manage campaign budgets and pacing, escalating risks or opportunities to the Sr. Manager, Programmatic Media as needed
• Develop performance insights and optimization recommendations for internal teams and client reporting
• Collaborate with account, analytics, and creative teams to ensure aligned and integrated campaign execution
• Stay current on programmatic platform updates, industry trends, and best practices
• Support testing initiatives and apply learnings to future programmatic optimizations
• Complete additional duties and projects as assigned based on company needs

SALARY

Annual salary range of $50,000 - $55,000. Compensation will be determined based on the candidate’s qualifications, experience and skills.

HAWTHORNE BENEFITS

Finance Resource Planning

Lunch and Learns - Including 401k planning and more!

Paid Legal Services with Rocket Lawyer - Elder Care and Family Support Resources

Flexible Vacation Policy

Bereavement Benefits

Growth and Development Program

Mentorship Program

Remote or Hybrid Working Options

Family, Spouse and Single Health, Dental, Vision Insurance options - Includes Telehealth Services

Health Savings Account - Family, Spouse, Single

Flexible Spending Account - Medical and Dependent Care options

Hawthorne Paid and Voluntary Life Insurance options

All Work at Home Equipment is provided - Laptop, Motors, Etc.

Paid Community Hours - Renews Annually

And More!