Responsibilities

• Build and deploy personalized email and other direct marketing communications
• Set up and maintain automations within marketing automation software, including transactional, life/tenure events, and upsell messages
• Work with the ticketing department to build and deploy necessary operational emails
• Maintain direct marketing calendar and organization of associated assets, email templates and audiences
• Develop and implement key processes of direct marketing including proofing/approval, service level agreements, and quality assurance
• Develop a thorough quality assurance checklist for all email marketing communications including the accuracy of all segments, content blocks/maps, copy, links, free marker script and other code
• Conduct benchmarking of trends in email and other direct marketing and institute best practices
• Ensure compliance of email, direct mail, and SMS with applicable internal and government-imposed rules
• Research and integrate new direct marketing technology
• Create email templates and own webforms for cross-functional team usage

Requirements

• Bachelor’s degree
• Two or more years of experience in direct marketing initiatives with a heavy focus on email marketing
• Experience working with Salesforce Marketing Cloud or other cloud-based asset development and automation software
• Experience working with dynamic email templates/content to handle multiple segments and optimize for mobile
• Experience with Microsoft Office; Adobe Illustrator/Photoshop and HTML experience preferred
• Experience working extracting, cleansing, and formatting customer audiences for marketing purposes
• Experience prioritizing multiple tasks concurrently based on larger goals
• Excellent communication skills and comfortable presenting with all levels of the organization
• Strong time management, interpersonal skills and the ability to multi-task within a fast-paced environment
• Positive team player with excellent interpersonal skills