Responsibilities

• Create, edit, and publish compelling content for the websites and social media channels of the Navitus Health Solutions enterprise.
• Manage and maintain website content, ensuring accuracy, timeliness and alignment with brand voice and enterprise messaging.
• Create and publish content from a cross-channel calendar focused on website and social media updates.
• Apply search-engine optimization (SEO), ask-engine optimization (AEO) and social media optimization (SMO) best practices to improve visibility, engagement, and traffic.
• Partner with Corporate Communications, Marketing, Creative Services and other work groups to ensure that content aligns with broader campaigns, business priorities and brand standards.
• Serve as a content steward, ensuring consistency, quality and effectiveness across all touchpoints.
• Manage daily activity across social media accounts for the Navitus Health Solutions enterprise, including monitoring, posting and engagement.
• Engage with audiences by responding to comments, messages, and mentions in a timely and professional manner, consistent with company standards and policies.
• Identify opportunities to amplify positive engagement, including from internal and external audiences, as well as address reputational risks appropriately.
• Foster strong online communities by promoting meaningful interactions and maintaining a consistent brand presence.