Responsibilities

• Build and operate targeted outbound campaigns across email, LinkedIn, events, partnerships, and other channels for health systems, health plans, and behavioural health organisations
• Define and test ICP segments, buyer personas, target-account lists, messages, offers, and calls to action, then turn winning approaches into repeatable playbooks
• Run disciplined growth experiments with clear hypotheses, success metrics, timelines, and next actions
• Use AI tools every day for account research, personalisation, copy iteration, workflow automation, and performance analysis, while continuously evaluating new tools
• Own CRM and pipeline operations, including data hygiene, lifecycle stages, lead routing, follow-up workflows, attribution, dashboards, and reporting
• Analyse funnel performance by channel, segment, campaign, and message, and recommend where the team should invest, iterate, or stop
• Partner closely with our CEO and enterprise sales team on account-based initiatives, sales enablement, campaign follow-through, and a reliable operating cadence
• Identify and track relevant county, state, and federal grants and RFPs; assess fit, manage deadlines and requirements, and coordinate submissions and follow-through with internal and external stakeholders

Requirements

• 4+ years of experience in growth, demand generation, revenue operations, GTM operations, or sales operations within a B2B organisation
• Experience supporting a complex, multi-stakeholder sales motion and working closely with founders or enterprise salespeople
• A track record of building outbound programmes from scratch and improving performance through structured experimentation
• Strong command of CRM, sales-engagement, enrichment, automation, and reporting tools, with the ability to connect them into a dependable operating system
• Strong analytical skills and comfort using spreadsheets, dashboards, and funnel data to identify problems and recommend action
• Excellent written communication, sound commercial judgement, and the ability to operate independently in an ambiguous, fast-paced environment
• Fluent in English

Preferred

• Direct experience in US healthcare, digital health, or behavioural health, especially with health systems, health plans, CCBHCs, or CMHCs
• Experience at an early-stage company building a GTM function, channel, or operating process from zero to one
• Experience with account-based marketing, event-driven campaigns, partnerships, or other channels beyond standard cold email
• Working knowledge of SQL, no-code automation platforms, APIs, or data-integration tools
• Personal connection to youth mental health or excitement about building in a regulated, trust-sensitive category
• Experience identifying and supporting responses to government grants, RFPs, or other public-sector funding opportunities, particularly in healthcare or behavioural health

Benefits

• Three weeks PTO
• Fully remote