Responsibilities

• Lead USA TODAY’s social video strategy (including our strategy for user-generated content), working with USA TODAY leaders and the broader USA TODAY audience team to assess our portfolio and performance and drive innovation.
• Establish a cohesive editorial style for USA TODAY’s social video journalism, ensuring content is tailored to platform behaviors and audience needs.
• Monitor the creator industry, emerging platforms, and evolving audience behaviors, translating insights into targeted experiments and practical newsroom guidance.
• Develop strategies that encompass the entire audience journey, thinking about every action we want a user to take with us.
• Analyze performance, identify growth opportunities, and lead experiments in partnership with content strategy.
• Adapt platform strategy in real time to deliver timely, relevant experiences during breaking news and major events, pitching in on content creation where necessary.
• Translate data points into actionable insights. The right candidate deeply understands data tools and knows how to apply their analytical mindset to content.
• Partner across divisions to improve social video revenue and consumer retention.
• Lead the audience team’s relationship with our video production team, working together to plan coverage and develop strategies for major tentpoles, events and story opportunities.
• Collaborate with AI leads to test and implement tools that improve social video production and workflow efficiency.

Requirements

• Bachelor's or master's degree in communications, journalism, marketing or related field or equivalent combination of education and experience.
• 5+ years of experience in digital journalism or newsroom leadership, including experience in a digital, print, or television news organization. Journalism experience is mandatory.