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Duke Digital Group

Social Video Producer – AI Prompting & Creative Expert (Lead Generation Advertising)

Glendale, CA (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

Job Summary

Own and execute high-velocity lead-gen video advertising by crafting dynamic creative, testing hooks and angles, and optimizing performance with AI-driven production and close collaboration with media buyers to lift CTR, CPL, and CVR.

  • Responsibilities: Build and test multiple creative variations for lead-gen campaigns across Meta, TikTok, YouTube, focusing on urgency, trust, and conversion.
  • Ownership: Develop AI prompts for video generation, voiceovers, scripting, and rapid iterations to scale winning creatives.
  • Process: Align with media buyers to improve CTR, CPL, CVR, and lead quality through data-driven optimization and repurposing of top creatives.

Job Description

Responsibilities

  • Produce high-converting lead generation video ads for MVA, auto insurance, and home insurance campaigns
  • Come up with ad angles and scripts.
  • Develop AI prompts for video generation, image creation, voiceovers, scripting, and ad concepts
  • Create multiple creative variations for testing hooks, angles, offers, and calls-to-action
  • Edit short-form direct response ads optimized for Meta, TikTok, YouTube, and other paid social platforms
  • Create emotionally compelling creatives focused on urgency, relatability, trust, and conversion
  • Work closely with media buyers and marketing teams to improve: CTR, CPL, CVR, Lead quality
  • Stay current with social trends, AI tools, and performance creative strategies
  • Repurpose winning creatives into new iterations and scalable campaigns
  • Add captions, motion graphics, transitions, sound effects, and AI voiceovers to maximize engagement
  • Analyze performance feedback and rapidly optimize underperforming creatives

Requirements

  • Proven experience creating direct response social ads for lead generation campaigns
  • Strong understanding of Facebook, Instagram, TikTok, and YouTube ad creative best practices
  • Advanced proficiency with AI creative tools such as: OpenAI / ChatGPT, Adobe Premiere Pro / After Effects, CapCut
  • Strong prompt engineering and creative ideation skills
  • Ability to quickly produce and iterate creatives at scale
  • Understanding of hook-based storytelling and conversion-focused ad structures
  • Ability to work during PST business hours
  • Strong communication and collaboration skills in a fast-paced environment

Preferred

  • Personal injury or MVA advertising
  • Insurance lead generation campaigns
  • UGC-style ad creation
  • AI avatar and AI voiceover content
  • Meta Ads and TikTok Ads creative testing environments
  • Experience creating compliant advertising creatives for regulated industries
  • Experience creating insurance, legal, or local service lead generation ads is strongly preferred
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Duke Digital Group

Duke Digital Group, an innovative digital marketing agency and platform, excels at designing bespoke strategies that captivate audiences and propel brands to new heights. Our prowess in audience engagement and data-driven methodologies sets us apart, enabling us to forge strong connections between content and people across a myriad of sectors. Our skilled team harnesses cutting-edge technologies, including AI, machine learning, and big data, to deliver transformative marketing solutions that resonate with millions globally. With a strong history of creating powerful connections between publishers and advertisers, Duke Digital Group has become the go-to partner for businesses seeking inventive digital advertising and lead-generation strategies. Key Offerings: • Lead Generation: Expertise in driving High-Quality leads for variety of industries • New Lead Offerings: Building out industry-specific publishers for all legal, health, home improvement, insurance, and more• Social & Native Advertising: Software and data-driven audience allocation• Marketing Platform: Scale campaigns and amplify reach smarter with our "Bulldog" Marketing Platform• Custom Integrations: Tailored sponsored content and industry-specific solutions • Data-Driven Audience Segmentation: Precision targeting and optimization for maximum results Discover the Duke Digital Group advantage and elevate your digital marketing game. Join forces with us to leverage technology-driven audience science, ensuring the perfect match between the right audience and the most suitable content and offerings. Together, we can transform your marketing strategies and set the stage for exponential growth. For more information, visit us online at www.dukedigitalgroup.com.

Founded in 2019
East Los Angeles, California, USA
7 employees (4 in marketing)
dukedigitalgroup.com

Marketing Team

Marketing Team Size
4 (57% of company)

Headcount Trend

Current headcount: ~7