Responsibilities

• Create and edit video content for organic social, onsite, and paid social
• Collaborate closely with Growth marketing to execute video ad concepts that drive new customer signups, and testing new messaging, hooks, formats, and visuals to improve CAC and ROAS.
• Produce iterations of winning ads (new hooks, cutdowns, CTA variants) based on performance learnings shared by Growth
• Stay plugged in to social video trends, competitor creative, and platform innovations that can inform our brand strategy
• Be an internal champion for storytelling that’s strategic, data-informed, and distinctly Misfits with creative guidance from the Brand team
• Execute video concepts by filming in whatever setting best brings the idea to life, whether that’s at home, outdoors, or on location—with occasional travel as needed.
• Maintain content library to organize video assets, including b-roll, UGC-sourced footage, and other internal footage to support creative remixing and scalability

Requirements

• You have 2–3 years of experience in short-form video production for a brand; ideally you’ve also have experience creating ads that have directly driven purchases, subscriptions, or sign-ups.
• A proactive and resourceful individual who isn't afraid to innovate. You can quickly turn a brief into a polished video, from shooting on your phone to editing and delivering, all within the same week. You're comfortable getting scrappy to bring new ideas to life.
• You have a strong understanding of brand marketing principles, what drives consumer purchase behavior, and how to translate that into compelling, customer-centric video content.
• You're a lover of great fruits and vegetables, groceries, cooking, and sustainability. You care deeply about good food, groceries, and sustainability—and you’re excited to tell stories that help people discover better ways to shop, cook, and reduce waste.
• You're well-versed with Adobe Premiere (or similar), and basic familiarity with After Effects or CapCut a plus.
• You possess strong storytelling instincts for punchy hooks and clear CTAs that improve video engagement metrics such as hook rates and video view retention rates.

Preferred

• Bonus: You have animation skills and experience directing UGC-style shoots

Benefits

• Unlimited PTO
• Multiple health, dental, and vision plan options
• Life Insurance
• 401K plan