Responsibilities

• Develop social-first concepts based on everyday operations in our shops, audience insights, pet parent pain points, brand priorities, and platform trends.
• Write concise scripts with strong hooks, engaging storylines, and a clear vision for what we want the comment section of each post to look like.
• Plan and execute content shoots featuring dogs, pet parents, team members, creators, and the Good Clean Dog experience.
• Capture and edit short-form video.
• Direct people who may not have on-camera experience so content feels natural and relatable.
• Build the Good Clean Dog world through recurring stories, personalities, settings, humor, visual cues, and content formats.
• Create and test variations of hooks, messages, formats, lengths, and calls to action.
• Review retention, watch time, shares, saves, engagement, and conversion signals to understand what is working.
• Apply performance insights to improve future content and develop repeatable formats.
• Collaborate with internal team members and agency partners to maintain a consistent content pipeline.

Requirements

• 3+ years of experience creating social-first content for a brand, agency, media company, or independently developed platform.
• A strong portfolio of short-form video demonstrating concept development, scripting, shooting, and editing.
• A deep understanding of Instagram Reels, TikTok, and what earns and maintains attention on social media.
• Strong instincts for hooks, pacing, storytelling, audience psychology, and platform trends.
• The ability to independently take content from initial insight and concept through shoot, edit, and performance analysis.
• Experience directing employees, customers, creators, or other nonprofessional talent on camera.
• Working knowledge of retention, watch time, completion rate, shares, saves, engagement, and conversion metrics.
• Experience using performance data to test creative variables and improve future content.
• A strong sense of brand and the ability to create content that feels consistent, recognizable, and uniquely Good Clean Dog.
• A proactive, collaborative, and organized working style.

Preferred

• We care more about your ideas, social instincts, and ability to create effective content than your degree, equipment, or experience with high-end production software.
• Professional brand experience is valuable, but a compelling portfolio of personal, freelance, or independently created work will also be considered.

Benefits

• Health insurance, flexible PTO policy