Responsibilities

• Chair the CPI Lab: run the working group, own the sign-offs and R&D budget, carry CPI targets on every priority platform
• Manage the paid media team from day one: two experienced specialists in seat, a Paid Media Associate Director in New York, and a Paid Media Manager who run social survey data collection and client communication daily
• Set the standard for client-facing aspects of the paid delivery team. You're a player coach and support with escalations as they brief and guide clients through exposure group setup, creator opt-ins and audience building
• Own the paid capacity model: the demand-driven hiring triggers that scale the team
• Be the cleanest, best-loved social surveying advertiser on every platform, and begin the multi-year build toward direct platform integrations
• Own the gamified survey experience and build brand with respondents and creators, so the moment our ad lands in an exposed person's feed, they recognise us, click, and complete
• Meet the quality bar the solutions team sets
• Equip our team, self-serve clients, sales and marketing with the collection knowledge they need
• The product designer is the first hire of the wave and owns the survey experience, the heart of the moat: every screen, every reason a real person completes instead of dropping
• Engineers own the tech enabling creator opt-ins, audience building and turning a click into a complete: survey UX, pixel, page speed, ad automation

Requirements

• 8+ years owning a consumer funnel end to end, including the post-click half. You might be a Head of Growth at a consumer app or marketplace, a gaming UA lead whose north star was cost per install and whose craft was creative testing and retention curves, or a performance-led B2C product leader
• Product management fluency: daily work with engineers and designers, roadmaps shaped against a funnel, levers and second-order effects, not channels
• Deep paid social experience is a must: you have lived inside ads managers and can coach senior specialists without doing their job
• Team leadership across disciplines and locations, remote included
• Founder energy, ideally an ex-founder: you have built something from scratch and you are product and growth obsessed, thinking about it night and day. This job does not exist anywhere else
• An experimentation track record with written artifacts, the core skill of the seat: show us your learning agenda and a test where the obvious metric was lying and you caught it

Benefits

• 28 days paid holiday plus bank holidays
• Hybrid & flexible working (working from the office 3x per week) - and dogs are welcome at our Shoreditch office!
• Access to our Benefits package, to support your health and happiness
• Regular (optional) socials and away days