Responsibilities

• Developing social-first strategies that align brand ambition with audience behaviour and platform dynamics.
• Turning business objectives into culturally relevant, platform-native strategic approaches.
• Creating strategic narratives that inspire innovative creative work and unlock growth opportunities.
• Identifying cultural trends, conversations and moments brands can authentically participate in.
• Collaborating closely with creative, paid, influencer and account teams to deliver integrated strategies.
• Using performance data and insights to optimise strategy and improve effectiveness over time.
• Contributing to new business pitches and proactive opportunities with strong strategic thinking and cultural insight.
• Helping clients understand the role social plays in driving attention, engagement, and measurable business outcomes.

Requirements

• - Strong experience in social strategy across culturally-led brands.
• - Deep understanding of social platforms including TikTok, Instagram, YouTube, Reddit and emerging channels.
• - Strong grasp of platform mechanics, formats, algorithms and how content performs differently across platforms.
• - Experience building social and content strategies that deliver both cultural relevance and commercial impact.
• - Understanding of influencer marketing, creator ecosystems and partnership strategies.
• - Experience contributing to or leading strategic input into new business pitches.
• - Excellent strategic storytelling and presentation skills.
• - Strong understanding of audience behaviour, online communities, and cultural trends.
• - Ability to balance reactive thinking with long-term strategic planning.
• - Collaborative mindset with experience working across cross-functional teams

Benefits

• - Flexible schedule and hybrid work options that help you balance your time and work in a way that fits your life.
• - A geographic mobility plan that gives you the chance to explore new opportunities and work from different SAMY locations around the world.
• - Celebrate your birthday with a day off, and take time to enjoy December 24th and 31st as company holidays to relax, recharge, and enjoy what matters most.
• - Global social and environmental activities that allow you to take part in initiatives that create a positive impact connecting with colleagues from around the world and contributing to projects that make a difference.
• - Mirror Club is our mentoring program designed to accelerate the careers of talented women by connecting them with experienced mentors.
• - Global Referral Program that lets you refer clients, projects, or teammates, helping SAMY grow stronger while earning rewards for your contributions.