Responsibilities

• Responsible for development and implementation of social media communication strategies in support of brand objectives.
• Provide guidance to Community Manager in delivering industry-leading engagement and disruptive reactive social media moments.
• Work with influencer team to help support strategic approach and manage partners in collaboration with Brand Teams and/or other relevant stakeholders.
• Stay informed of the latest social media related trends and best practices.
• Advocate for new ideas and approaches in support of continuous improvement / innovation.
• Craft engaging social media copy as needed.
• Collaborate cross-functionally within the organization with Legal and PR partners to ensure necessary governance is in place to run social media programs and mitigate any undue reputational risk.
• Lead social media analytics for assigned brands and help oversee report generation by team.
• Collaborate with outside agencies and social media platforms partners to ensure best-in-class execution, always

Requirements

• Minimum Qualification: Undergraduate Degree
• Preferred: Concentration in Marketing, Communications and/or New Media preferred
• 3-5 years of professional strategic and tactical multi-channel marketing & social media communications experience

Benefits

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.