Social Strategist

Birmingham, MI (On-site)

$66K/yr – $87K/yrMid Level3+ years expFull time

Posted 1 day ago

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Job Summary

Own and drive social strategy and engagement for the brand, shaping daily content, measurements, and client-facing insights across campaigns.

  • Develop and refine social strategies and playbooks
  • Monitor conversations, identify trends, and report on performance
  • Lead proactive ideation and escalation to client teams

Job Description

Responsibilities

  • Monitor online conversations
  • Participate in online conversation via posts to build brand visibility and thought leadership
  • Creatively and proactively assist the brand’s and your Digitas team in the development of social strategies, playbooks, etc.
  • Serve as the initial point of contact for inbound requests from the social client team
  • Identify, analyze issues, patterns and trends in in the client landscape and with brand agnostic digital trends
  • Create and ideate, every. single. day.
  • Establish benchmarks for metrics and develop a reporting schedule including recommendations
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns
  • Identify and engage advocates/influencers
  • Proactively escalate and communicates issues, observations, opportunities, and insights to the appropriate client team

Requirements

  • A 4-year degree and 1 to 3 years working in digital and/or communications
  • Experience living in the social media universe—you’re in-the-know on YouTube, Reddit, Tumblr, Pinterest, Instagram, Facebook, Twitter, blogs, etc.
  • Excellent research and writing skills—and the ability to create smart content quickly
  • A passion for blogging, microblogging and Facebooking – or just creating content in whatever platform you favorite
  • A strong understanding of marketing strategy, particularly feed marketing
  • Experience sourcing and managing content development and publishing
  • The ability to back up great creative ideas with sound analytical reasoning
  • Willingness to travel – you’re open to new places, new faces and new idea
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Digitas North America logo

Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980
Boston, Massachusetts, US
2.8K employees (892 in marketing)
74% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
67.2K
Traffic Source Mix
Search
42.7%
Direct
42.7%
Referral
6.8%
Social
6.2%
Paid
1.1%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
673 (23% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
36

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