Responsibilities

• Lead the enterprise social strategy process, turning data, platform behavior, business priorities and cultural signals into clear whitespace for creative teams.
• Build the briefs that guide enterprise content and campaigns, collaborating with brand and creative partners to define the role of social within larger storytelling.
• Partner closely with media to align paid and organic strategies so they ladder to the same goals and share the same creative approach.
• Keep the enterprise content framework current, owning the ongoing evolution of pillars, audiences and platform focuses.
• Interpret social and audience signals to shape creative direction and inform the next wave of enterprise storytelling.
• Guide creative development as a dedicated strategic partner, leading KOs and working side by side with the creative team to help craft sharp, compelling content.
• Lead ongoing reporting engine and use learnings to inform future creative direction.
• Champion a best-in-class approach to social across the organization, helping partners see what great looks like and inspiring teams to raise the bar together.
• Partners daily with creative, brand, media and other marketing partners.
• Represents the social strategy perspective in enterprise and integrated campaign development.

Requirements

• 7–10 years in brand, communications, or social strategy with a proven track record of shaping big creative ideas through audience-first strategy.
• Able to distill complex human and business truths into clear, motivating direction that drives world-class creative work.
• Hands-on experience partnering with creative teams; able to brief, pressure-test and evolve ideas with conviction.
• Cultural fluency and curiosity: someone who knows how culture moves in social newsfeeds.
• Excellent written and verbal communication; can hold their own in a creative review or an executive meeting.
• Strong judgment, taste and instinct for how brands should behave in modern channels.

Preferred

• Brand planning and/or agency background with experience leading social, brand or communications strategy for national campaigns.
• Experience operating in regulated or reputation-sensitive categories, offering both strong ambition and sound judgment.
• Proven ability to navigate complex organizations, influencing senior stakeholders and moving big ideas through to execution.

Benefits

• The following benefits may be offered: various bonuses (including, for example, annual or long-term incentives); medical, dental, and vision insurance; health savings account; flexible spending account; 401k; pension; life and accidental death and dismemberment insurance; disability insurance; supplemental protection insurance; 20 days of Paid Time Off each year; Sick and Safe Time; 10 paid company holidays; Volunteer Time Off; paid parental leave; EAP; well-being benefits, and other employee benefits. Eligibility for receipt of these benefits is subject to the applicable plan/policy documents. Thrivent’s plans/policies are subject to change at any time at Thrivent’s discretion.