Responsibilities

• Build the strategy for organic social media across all channel laddering up to core KPIs such as traffic growth and new fan engagement
• Own the content plan and creation across all organic social channels: Reddit, Tiktok, IG and facebook
• Plan and curate all organic social media in coordination with brand marketing DTC timing and needs
• Oversee daily posting, engagement and analytics of organic social performance (traffic and engagement)
• Work closely with our global digital marketing team on identifying integration points between organic social and paid social, process for micro and macro influencers, and ensuring a holistic go-to-market calendar for organic social with other marketing channels
• Report on performance, including visual recaps of top and bottom posts, monthly and seasonal trends, and key metrics weekly, monthly, quarterly and annually
• Produce video content with graphic and copy that is aligned with the brand tenants
• Actively leverage new trends, emerging technologies and ensure that best practices are applied
• Interact/respond with people following our feed and feeds of other like-minded brands – engage in discussions, field questions, re-direct negative comments to Customer Service
• Create product content for social stories and blogposts

Requirements

• Bachelor’s degree in digital marketing, communication, or video production preferred
• 3+ years of experience with managing brand social media accounts
• 3+ years of experience in developing brand content and activations
• 2+ years of experience in action sports industry
• Portfolio of professional experience required
• Expert knowledge of social media (Instagram, Tik-Tok, Facebook, Reddit, etc.)
• Proficient with MS Office (Word, Excel, PowerPoint, and Outlook)
• Strong understanding of design principles; Proficient with multi-media production apps
• Proven social media success (campaign execution, growth strategies, giveaways)
• Insider’s understanding of action sports (athletes, events, brands, trends)