Responsibilities

• Content Creation & Production: Capture photos and videos at events and around campus to support multi-platform storytelling. Prepare final deliverables including captions, thumbnails, alt-text, and optimized aspect ratios. Maintain an organized archive of raw footage, edited files, and project assets via discussed storage needs.
• Content Development & Ideation Pitch content ideas weekly that align with AgriLife priorities, campaign calendars, student life, and program stories. Build draft content outlines, storyboard simple shoots, and propose execution plans. Support implementation of recurring content series, seasonal content, and event coverage.
• Trend Research & Application Monitor platform trends, emerging formats, and best practices. Assess trends for brand fit, mission appropriateness, and relevance to AgriLife audiences. Recommend adaptable trend concepts and create test content when approved.
• Publishing Support Prepare posts for scheduling, ensuring accuracy, brand voice alignment, and accessibility requirements. Assist in publishing day-of content, live coverage, or quick-turn stories as needed. Follow guidelines for tone, imagery, and representation across all AgriLife units.
• Additional Projects All AgriLife Marketing and Communications student workers complete a semester-long project aligned with the AgriLife Marketing and Communications strategic plan, creating a small-scale campaign or initiative using the PESO model. Projects vary by role and may be implemented in real-world applications, providing portfolio-ready work.

Requirements

• Current undergraduate or graduate student at Texas A&M University.
• Strong writing, editing and proofreading skills.
• Familiarity with major social media platforms and basic analytics tools.
• Ability to balance multiple projects and meet deadlines.
• Professional verbal and interpersonal communication skills.
• Ability to work cooperatively with others.
• Must have a self-starter attitude, activate content ideas both as instructed and independently.

Preferred

• Coursework or experience in communications, journalism, marketing or related fields.
• Experience with content-management tools (e.g., Hootsuite, Sprout Social) and graphic-design applications (e.g., Canva, Adobe Creative Cloud).
• Experience on social media platforms or a strong understanding of how various platforms work and effectively navigating and utilizing them.
• Understanding of AP style and accessibility best practices.
• Demonstrated creativity and an eye for visual storytelling.
• Comfortable on camera and adept at collecting and editing photos and videos.