Social Media Strategist at PAVONE GROUP | Philadelphia, PA | $60K/yr – $70K/yr

Social Media Strategist

Philadelphia, PA (Hybrid)

$60K/yr – $70K/yrMid Level5+ years expFull time

Posted 6 months ago

Job Summary

Drive social strategy and influencer programs by translating audience insights into aligned content calendars and briefs.

Own quarterly briefs, content calendars, and creator briefs to reinforce strategy.
Must-have: 5–7 years in social strategy with cross-functional coordination.
Standout: Leadership across influencer concepts, briefs, and contracts.

Job Description

Responsibilities

Develop and deliver quarterly briefs for clients and creative teams that align with overall business goals and audience insights.
Outline content calendars and establish content pillars aligned with audience insights, seasonal trends, and business goals while ensuring strategic consistency.
Work closely with the creative team to brainstorm ideas and ensure all creative outputs are finalized per the content calendar.
Work closely with creative, community management, and account teams to ensure seamless strategy alignment across deliverables.
Provide clear briefs to content creators for organic content calendars to reinforce strategic and creative alignment.
Oversee influencer concepts and content, finalizing strategies and selections to ensure authentic brand representation.
Lead or support brainstorming sessions to maintain innovation and strategic consistency across social campaigns.
Serve as the day-to-day contact for social media and influencer-related communications with clients, providing strategic recommendations, gathering feedback, and ensuring approvals.
Guide the execution of influencer strategies, concept reviews, creator briefs, and contract processes.
Lead development of monthly and quarterly performance reports that evaluate campaign effectiveness, social engagement, and influencer impact.

Requirements

5-7 years of experience in social media strategy, content planning, or digital marketing; prior people management experience required.
Strong knowledge of organic social platforms, content trends, influencer marketing, and performance analytics.
Proficiency in developing content calendars, creative briefs, and integrated social strategies across brand ecosystems.
Proven ability to coordinate cross-functional workstreams, and manage client relationships.
Familiarity with paid social boosting and influencer platforms/tools; experience with reporting dashboards preferred. Tools include META and TikTok Business Managers, Ad Managers and Meltwater.
Excellent communication skills, both written and verbal; confident presenter and collaborator.
Detail-oriented, organized, and capable of managing multiple projects simultaneously in a fast-paced environment.
Travel Requirements: This role may require limited travel, estimated at approximately 15%.

Preferred

Experience with reporting dashboards
Meltwater tools experience

PAVONE GROUP

Marketing and branding with the power of One Group. Pavone Group is one company made up of several niche agencies. We share resources between those agencies to benefit our clients' needs. Nine companies. Four cities. Three core values (Respect, Innovation and Passion). One bulldogged attitude. Offices in Philadelphia, Atlanta, New York and Harrisburg. Learn more at www.PavoneGroup.com.

Founded in 1992

Harrisburg, Pennsylvania, USA

68 employees (27 in marketing)

pavonegroup.com