Responsibilities

• Develop and own the social media strategy across TikTok, Instagram, YouTube, YouTube Shorts, and emerging platforms
• Set platform-specific KPIs and report on performance with a clear point of view on what's working and why
• Build and manage a content calendar that aligns with product launches, campaigns, and cultural moments
• Partner with the marketing and creative teams to align social strategy with broader brand and campaign initiatives
• Concept, shoot, and edit content across platforms on a consistent, high-volume basis
• Monitor trends in real time and quickly adapt concepts to stay culturally relevant
• Capture content at brand events, shoots, and day-to-day moments to fuel an always-on content pipeline
• Manage content from ideation through post — scripting, filming, editing, captioning, and posting
• Identify growth opportunities through trend analysis, competitive benchmarking, and audience insights
• Stay ahead of platform algorithm changes and translate them into actionable strategy

Requirements

• 3+ years of experience in social media, digital marketing, or a combined strategy and content role — ideally within fashion, luxury, or lifestyle
• Proven track record of growing brand accounts and driving measurable results
• Proven ability to concept, direct, and produce video content with a strong aesthetic point of view
• Strong analytical skills; fluency in platform analytics tools and reporting
• Proficient in platform-native editing tools; experience with CapCut, Adobe Premiere, or similar
• Deep understanding of the social landscape across TikTok, Meta, YouTube, and beyond
• Excellent analytical, communication, and project management skills
• An eye for aesthetics that aligns with GUIZIO's brand identity

Preferred

• Bonus: existing social media presence or a portfolio of brand content