Drive social strategy and execution for Carle Health, aligning content, campaigns, and analytics across system properties.

• Own social strategy, content calendar, and multi-format posts across platforms.
• Plan, create and post organic and paid social content for all Carle Health properties.
• Use editing software to adjust creative elements to best support social media outcomes.
• Oversee Reputation Management with monitoring audience responses to social media posts, Google review, Yelp and LinkedIn and messaging as appropriate in a timely manner.
• Integrates social SEO strategies to optimize discoverability and audience reach through keyword research.
• Utilizes AI-assisted tools for content ideation, audience insights, and workflow optimization while preserving human-led creativity and brand authenticity.
• Builds and manages a content calendar aligned to marketing campaigns, provider onboarding, service line launches and larger system strategic priorities.
• Upholds social listening protocols to monitor brand sentiment, identify emerging trends, and enable rapid response to opportunities and issues.
• Ability to track and analyze KPIs including follower growth, engagement rates, traffic, and ROAS, translating insights into actionable strategy refinements to maximize Carle Health objectives.
• Owns UTM tracking to measure campaign performance, referral traffic, and content effectiveness.

• Partners with Marketing, Communications, Paid Media and Creative teams to assist with content concepting and creation and Support the development of campaigns and events to drive increased awareness, engagement and ongoing audience growth.
• Provide strategic counsel, solutions and planning while executing social media recommendations and campaigns.
• Understand and act as the social voice of system properties and escalate opportunities for engagement, crisis management and customer service to the appropriate resources.
• Create and optimize social media targeting with an understanding of trends, regulations and individual social platforms.
• Use native platforms and management tools to schedule content while tracking and reporting metrics on engagement across all platforms to provide vital insights to better support marketing and communications outcomes.
• Ensure materials produced by the health system adhere to legal and compliance mandates for ADA, CMS and other laws.
• Coordination with internal stakeholders to lead and support a wide range of efforts to success.
• Ability to multitask several campaigns and projects simultaneously.
• Collaborative spirit and nimble mindset in supporting special projects as assigned.
• Expert understanding of system management tools used to schedule, track and deploy messaging.