Social Media Specialist

Irvine, CA (On-site)

$69K/yr – $80K/yrMid Level3+ years expFull time

Posted 2 days ago

Job Summary

Own and execute multibrand social media initiatives by developing content, coordinating across teams, and tracking performance to ensure distinct, on-brand voices for each portfolio brand.

  • Manage platform content for multiple brands
  • Create platform-specific content and copy
  • Analyze performance and optimize campaigns

Job Description

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 3+ years of experience in social media marketing.
  • Strong design and video editing experience.
  • Strong copywriting and content creation skills with the ability to shift tone and style across different brands.
  • Proficiency in social media management and analytics tools.
  • Support influencer marketing programs.
  • Detail-oriented, well-organized, and comfortable juggling multiple projects.
  • Strong interpersonal and communication skills, with a collaborative and proactive approach.
Xponential Fitness, LLC logo

Xponential Fitness, LLC

2.8 Glassdoor

Xponential Fitness, Inc. (NYSE: XPOF) is a leading global curator of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, the largest franchised yoga brand in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and the largest Barre brand in the United States; and BFT, a functional training and strength-based program. For more information, please visit the Company’s website at xponential.com.

Founded in 2017
Irvine, California, USA
284 employees (20 in marketing)
36% recommend to a friend
31% CEO approval

Salaries

Posted range

$69K/yr – $80K/yr

Taken straight from the job posting.

See all Xponential Fitness, LLC salaries

Marketing Team

Marketing Team Size
13 (5% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$729.6M
Last Raise
$550M
Post IPO Debt, 3 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $550M
  • Feb 2023
    Post IPO Secondary • $140.9M
  • Apr 2021
    Post IPO Debt • $38.7M

Traffic Signals

Monthly Visitors
21.2K
Traffic Source Mix
Search
40.6%
Direct
48.4%
Referral
7.2%
Social
2.2%
Paid
1.4%

Headcount Trend

Current headcount: ~282

Recent News

Xponential Fitness, LLC logo

Social Media Specialist

Xponential Fitness, LLC · Irvine, CA · On-site