Responsibilities - Create original short- and long-form content for social media, YouTube, trade media, and thought leadership — translating technical topics into compelling, audience-driven copy aligned with brand voice and style guides. - Develop and maintain a multi-platform content calendar coordinated with product launches, campaigns, events, and global market strategies, tracking performance through monthly reporting. - Cultivate and nurture relationships with industry influencers, brand ambassadors, and internal/external stakeholders - Establish sponsorship, promotional, and affiliate programs. - Lead social media community management through active social listening, conversation monitoring, and collaborating with colleagues to deliver timely, thoughtful, and on-brand responses. - Collaborate with graphic designers and agency partners to develop multimedia assets, and optimize SEO/SEM and digital advertising performance. - Track social media trends and online sentiment to identify opportunities for brand promotion.