Social Media Specialist

Brookshire, TX (Hybrid)

$73K/yr – $112K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own multi-channel content and community strategy, turning technical topics into audience-focused stories while coordinating launches and partnerships across social, YouTube, and trade media.

  • Content Ownership: Lead original content across social, YouTube, and thought leadership with a strong brand voice and audience focus.
  • Calendar & Launch Orchestration: Maintain a cross-functional content calendar tied to product launches, campaigns, and events with monthly performance reviews.
  • Influencer & Community Programs: Build influencer, ambassador, and sponsorship/affiliate programs while actively managing social listening and timely responses.

Job Description

Responsibilities

  • Create original short- and long-form content for social media, YouTube, trade media, and thought leadership — translating technical topics into compelling, audience-driven copy aligned with brand voice and style guides.
  • Develop and maintain a multi-platform content calendar coordinated with product launches, campaigns, events, and global market strategies, tracking performance through monthly reporting.
  • Cultivate and nurture relationships with industry influencers, brand ambassadors, and internal/external stakeholders
  • Establish sponsorship, promotional, and affiliate programs.
  • Lead social media community management through active social listening, conversation monitoring, and collaborating with colleagues to deliver timely, thoughtful, and on-brand responses.
  • Collaborate with graphic designers and agency partners to develop multimedia assets, and optimize SEO/SEM and digital advertising performance.
  • Track social media trends and online sentiment to identify opportunities for brand promotion.

Requirements

  • A bachelor’s degree in marketing, Communications, Journalism, or related field — or 5+ years of proven experience creating marketing content and social media initiatives that drive traffic, engagement, and conversion.
  • Working knowledge of all major social media channels (Instagram, Facebook, LinkedIn, Reddit, YouTube, etc.) and management platforms such as Sprinklr.
  • Superior written and oral communication skills in English with the ability to translate technical content into compelling, strategic copy.
  • Proven success growing online marketing campaigns and applying multimedia best practices across social media channels.
  • Authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future.

Preferred

  • Photography and videography skills for content creation.
  • Copywriting experience in a technical or B2B environment.
  • Knowledge of AP style, SEO/SEM best practices, and analytical reporting for digital campaigns.

Benefits

  • We care! Day to day, you can look forward to: - A working environment built around your needs, with flexible hours, home working opportunities, and parental support, including maternity leave, bonding leave, etc. - Annual bonuses, health insurance and a strong focus on well-being activities. - Three days' additional paid leave for volunteering in your community. - Access to on-demand training and learning sessions and carefully structured programs to pursue personal and professional development opportunities.
GRUNDFOS logo

GRUNDFOS

4.0 Glassdoor

We’re a global leader in water solutions. Every day, our intelligent, energy-saving pumps and water solutions help provide comfort, deliver drinking water, remove wastewater or sustain crops all over the world. We want to ensure water is accessible and reliable for all.Since 1945, we’ve proudly protected, respected and advanced the flow of water. Our global family of 20,000 innovators is driven by our purpose: to pioneer solutions to the world’s water and climate challenges and improve quality of life for people. Our pioneering drive has recently resulted in acquisitions which further strengthen our capabilities in Water Treatment.At Grundfos, we create possibilities together in a diverse, supportive environment where we succeed together by celebrating our differences. Join us as we take the lead in innovating newer, smarter methods to advance the flow of water and reduce the use of energy.

Founded in 1945
Bjerringbro, Central Denmark Region, DNK
14K employees (678 in marketing)
79% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
431
Traffic Source Mix
Search
43%
Direct
35.5%
Referral
14.6%
Social
4.8%
Paid
1.2%

Headcount Trend

Current headcount: ~13.9K

Marketing Team

Marketing Team Size
525 (4% of company)
Marketing Roles Posted (Last 30 Days)
1