Social Media Specialist

Dayton, OH (Unknown)

Salary Not AvailableMid Level2+ years expPart time

Posted 2 months ago

Job Summary

Lead the social storytelling engine for GESMV, turning disability empowerment narratives into engaging, multi-channel campaigns and events while collaborating with cross-functional teams to maximize reach and impact.

  • Campaigns and content: conceive, produce, and publish social posts across Facebook, Instagram, YouTube, and LinkedIn to raise mission awareness
  • Collaboration and storytelling: surface authentic client stories by partnering with Retail, Business Services, and Program Services
  • Measurement and optimization: develop campaigns with KPIs and report quarterly to grow followership

Job Description

Responsibilities

  • Report to the Public Relations Manager and follow the Marketing department’s strategic plan for external communications
  • Gain a full understanding of the GESMV mission and vision and collaborate as part of the Marketing team to develop compelling stories for target audiences
  • Build positive partnerships with Retail, Business Services, and Program Services teams and the individuals they serve
  • Elevate the stories and experiences of individuals with disabilities and disadvantages with dignity and respect
  • Conceptualize and produce engaging social media content that increases mission awareness, celebrates clients’ paths to independence, and explains how GEMSV thrift shoppers and donors make our mission possible
  • Develop ideas for fun and educational social media series
  • Be highly self-motivated, coordinating directly with other divisions for opportunities to capture social media footage (events, scheduling shoots, etc.)
  • Be comfortable in front of or behind the camera, be willing to engage personally with the GESMV audience
  • Create, manage, and promote Facebook event pages Agency-wide
  • Manage calendars/repositories for GESMV social media accounts across multiple platforms (e.g. Facebook, Instagram, YouTube, LinkedIn)

Requirements

  • A Bachelor’s Degree in Marketing, Communications, Graphic Design, Advertising, Social Media Management or related field preferred.
  • Minimum of two years of experience actively managing a professional/business social media account, including writing and content development, graphic design, short-format video production/editing, and/or web content management.
  • Applicants will be asked to provide examples of previous work such as links to social media account pages they have managed, writing samples, and/or a digital portfolio.
  • Must maintain a valid driver's license and a driving record acceptable to Goodwill's liability insurance provider.
  • Must maintain the ability to pass a criminal background check and random drug screens.
  • Skills & Abilities: Strong communication skills – interpersonal, oral, and written, with a focus on engaging copywriting and proofreading abilities.
  • Self-motivation, the ability to work in a team environment, and fostering relationships with internal stakeholders.
  • Exceptional organizational and documentation skills.
  • Proven ability to manage multiple projects, including schedule and resources, simultaneously and under a deadline environment.
  • Demonstrated experience with CMS systems and social media platforms (e.g. Facebook, Instagram, YouTube, LinkedIn) - familiarity with Facebook Ads Manager a plus
  • Demonstrated intermediate-level skills with Microsoft 360 Suite and Adobe Creative Suite or comparable design and video editing software.
  • Knowledge and ability to capture still photography, graphic design, video and postproduction skills a must
  • Ability to drive to and from Agency-wide events and engagements independently

Preferred

  • familiarity with Facebook Ads Manager a plus

Social Media Specialist

Goodwill Easter Seals Miami Valley · Dayton, OH · Unknown