Responsibilities

• Serves as the primary steward of the organization’s online community, fostering meaningful interactions and maintaining a positive, brand aligned environment across all social platforms
• Engages with followers daily by responding to comments, questions, and messages in a timely, professional, and brand consistent manner
• Monitors community sentiment and trends to proactively address concerns, capitalize on engagement opportunities, and maintain a healthy dialogue with the audience
• Collaborates with marketing and communications teams to reinforce campaign messages through active engagement
• Continuously monitors social media platforms, online communities, forums, and review sites to capture conversations related to the brand, industry, competitors, and emerging topics

Requirements

• Bachelor’s degree in marketing, communications, public relations, or related field (Required)
• 5+ Years in social media engagement or community management (Required)
• Knowledge of social media best practices, trends, audience behavior, and engagement strategies; digital marketing concepts (paid social, SEO, content marketing); and brand voice, messaging, and content guidelines (Required)
• Strong writing and editing skills for social media posts, captions, and short form content (Required)
• Strong organizational skills and attention to detail (Required)
• Ability to interpret social performance metrics (reach, impressions, engagement, CTR, conversions (Required))
• Ability to produce insight-driven reports that explain performance and recommend improvements (Required)
• Ability to monitor audience comments, respond in brand voice, and escalate issues when needed (Required)
• Ability to manage online reputation and foster positive interactions with followers (Required)

Preferred

• Reddit community management experience (Preferred)
• Knowledge of influencer marketing, UGC strategies, or ambassador programs; social listening tools and brand monitoring platforms (Preferred)
• Ability to measure and improve social ROI, engagement quality, and audience growth (Preferred)