Social Media Specialist at CRB | Kansas City, MO

CRB

Social Media Specialist

Kansas City, MO (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

Job Summary

Drive CRB’s social media strategy and execution to build brand presence and engagement in B2B markets.

Own planning and execution of the social calendar and campaigns across key platforms.
Must-have: 3+ years in social media strategy, with strong LinkedIn and analytics in a technical B2B setting.
Standout: Collaborates with marketing/communications and translates technical content into engaging storytelling.

Job Description

Responsibilities

Develop and execute CRB’s voice across social media channels.
Strengthen CRB’s brand presence and thought leadership in core and emerging markets.
Plan and manage the company’s social media calendar.
Grow engagement, followers, and influence across key platforms.
Create and execute social media campaigns independently and in collaboration with marketing and communications partners.
Measure what matters, using metrics and benchmarks to show impact, identify opportunities, and continuously improve.
Revise and regularly update our social media guidelines, setting our voice, best practices and other guidance for the team and stakeholders.

Requirements

A college degree in Journalism, Communications, Strategic Communications, or a related field. Related work experience in lieu of degree may be considered.
3+ years of experience with increasing responsibility in social media strategy and execution, or content marketing – ideally in a technical B2B environment.
A strong understanding of LinkedIn, including company pages, careers pages, Campaign Manager, and other often-overlooked features critical to talent attraction.
Experience creating and executing short and long-term social media campaigns.
Experience working with graphic designers to conceptualize and build graphics/animations that catch readers.
Deep knowledge of social media best practices, including timing, frequency, analytics, listening tools, employee advocacy, and influencer engagement.
A natural storytelling instinct, with the ability to write in a conversational, confident, and sometimes playful tone that differentiates CRB in a crowded marketplace.
Excellent copy-editing skills and a sharp eye for detail.
Experience working across owned and earned channels in complex communications environments.
Strong analytical and problem-solving skills, paired with sound judgment.
The ability to communicate clearly and comfortably with partners at all levels.
Strong organizational and time management skills.
Proficiency with Microsoft Office and social execution/listening tools such as Cision, Meltwater, HubSpot, or similar platforms.
Ability to use Adobe Creative Suite templates for self-service on various social graphics.

Benefits

CRB offers a complete and competitive benefit package designed to meet individual and family needs.

CRB

CRB is a leading provider of sustainable engineering, architecture, construction and consulting solutions to the global life sciences and food & beverage industries. Our employees provide world-class solutions that drive success and positive change for our clients, our people and our communities. CRB is a privately held company with a rich 40-year history of serving clients throughout the world, consistently striving for the highest standard of technical knowledge, creativity and execution.Visit our website: https://hubs.la/Q01fhSSP0CRB is an equal opportunity employer -- M/F/D/V.

Founded in 1984

Kansas City, Missouri, USA

1.9K employees (210 in marketing)

hubs.la/Q01fhSSP0