Own the social media program across platforms, coordinating content creation, publishing, engagement, analytics, and influencer relationships to drive brand presence and community growth.

• Support the Marketing Department in developing strategy and implementing short-term and long-term social media marketing content and campaigns on Instagram, Facebook, LinkedIn, and other digital channels, as needed
• Manage online reputation engagement and responses on platforms such as Sprout Socials; actively stay on top of community engagement and management through commenting, tagging, and resharing
• Effectively copywrite and ensure a consistent brand voice across all social media and digital channels under the Crawford Hoying brand portfolio; not limited to only social media
• Create and publish content on all social media platforms across the company’s portfolio
• Capture and curate real-time social media content during events, including taking photos and videos, creating reels and live stories, and engaging with followers
• Measure the success of each social media campaign by capturing data and tracking metrics; refine future campaigns and report on current standing as needed
• Own social media content process and collateral, monthly workflow, asset compilation, Social Media Playbook training programs, content calendars, etc.
• Stay informed of current social and digital marketing best practices and technology
• Build relationships with industry influencers to create a strong support network
• Interact and coordinate with partners and vendors on behalf of the department and company
• Support team members with other marketing department initiatives
• Assist with email campaigns, as needed
• Perform other marketing duties as assigned; although this position owns much of social, this individual will be expected to assist in other marketing initiatives as well