Responsibilities

• Support the Marketing Department in developing strategy and implementing short-term and long-term social media marketing content and campaigns on Instagram, Facebook, LinkedIn, and other digital channels, as needed
• Manage online reputation engagement and responses on platforms such as Sprout Socials; actively stay on top of community engagement and management through commenting, tagging, and resharing
• Effectively copywrite and ensure a consistent brand voice across all social media and digital channels under the Crawford Hoying brand portfolio; not limited to only social media
• Create and publish content on all social media platforms across the company’s portfolio
• Capture and curate real-time social media content during events, including taking photos and videos, creating reels and live stories, and engaging with followers
• Measure the success of each social media campaign by capturing data and tracking metrics; refine future campaigns and report on current standing as needed
• Own social media content process and collateral, monthly workflow, asset compilation, Social Media Playbook training programs, content calendars, etc.
• Stay informed of current social and digital marketing best practices and technology
• Build relationships with industry influencers to create a strong support network
• Interact and coordinate with partners and vendors on behalf of the department and company

Requirements

• 1-3 years of experience utilizing social media in a professional setting
• Bachelor’s degree in marketing, communications or a related field
• Proficiency in Microsoft Office products, including Excel, Word and PowerPoint Design
• Fluency with social media platforms, analytics, and user skills
• Understanding of digital variables such as SEO, UX/IX, paid advertisements, etc.
• Experience in photography, Reels, and video editing
• Experience with Mailchimp or similar email marketing platforms
• Proficiency in, or an eagerness to learn, social listening and sentiments to apply to overall strategy
• Understanding of, or a willingness to learn, the ins and outs of paid digital media spends and opportunities
• Superb communication skills, including copywriting, editing and creative storytelling

Preferred

• Proficiency in InDesign and Canva (preferred)