Social Media Specialist

Watsontown, PA (Hybrid)

Salary Not AvailableEntry LevelPart time

Posted 11 days ago

Job Summary

Own and execute social content across Instagram and Facebook, from ideation and production of Reels, photos, and captions to maintaining a posting calendar and real-time engagement, with a focus on showcasing coffee, roasting, branding, and the Kickstarter launch.

  • Content creation and scheduling
  • Audience growth and engagement
  • Content performance insights and iteration

Job Description

Responsibilities

  • Create and manage content for Instagram and Facebook
  • Come up with creative ideas for Reels, photos, Stories, and other social content
  • Write fun, engaging captions
  • Develop and maintain a consistent posting schedule
  • Help grow our audience and increase engagement
  • Showcase our coffee, roasting process, brand, and cat mascot
  • Build excitement around our upcoming Kickstarter launch
  • Respond to comments and messages and engage with our audience
  • Pay attention to what content performs well and use those insights to improve future content

Requirements

  • Enjoys Instagram, Facebook, and creating content
  • Has a good understanding of what makes people stop scrolling
  • Is creative and comfortable coming up with their own ideas
  • Can create and/or edit short-form videos and Reels
  • Has a good eye for photography, design, and branding
  • Can write fun, engaging social media copy
  • Is reliable, organized, and comfortable working independently
  • *Doesn't necessarily need years of professional experience — we're much more interested in creativity, initiative, and your ability to create great content*

Preferred

  • *Bonus points if you're a coffee lover, cat person, or both!*

Benefits

  • Flexible schedule

Social Media Specialist

Watsontown, PA · Hybrid