Social Media Specialist at Campbell Marketing & Communications | Dearborn, MI | $48K/yr

Campbell Marketing & Communications

Social Media Specialist

Dearborn, MI (Hybrid)

$48K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Build and manage social programs across multiple client accounts by translating business objectives into engaging content and data-driven recommendations.

Coordinate day-to-day social content, calendars, and community engagement across multiple brands.
Collaborate with internal teams to support external communications and events from a social lens.
Analyze social performance and translate insights into content and channel optimizations.

Job Description

Responsibilities

Support the execution of social media strategies and day-to-day account activities for assigned clients.
Assist in developing and maintaining a strong understanding of each client's business objectives, industry, and target audience.
Work collaboratively with clients and internal team members to support client success across multiple accounts.
Collaborate with all teams within Campbell Marketing & Communications regularly to support external communications and social media initiatives.
Assist with social media moderation and community management, engagement for assigned clients.
Work with a team daily to develop social content calendars for assigned clients.
Provide insight, content recommendations based on social media reports and analytics.
Participate in brainstorming channel-specific trends and opportunities to enhance social content regularly.
Attend events and liaise with clients to cover activities from a social media perspective.
Maintain strong organization and communication while managing multiple projects and deadlines.

Requirements

Bachelor's degree or equivalent in digital media, marketing, public relations, communications, or related field
One or two years of experience in social media, marketing, or agency-related role.
Strong hands-on experience with, and understanding of, current and emerging social networks, including Facebook, Instagram, TikTok, X, and LinkedIn
Proficient in strategic thinking, adept at interpreting analytics, and skilled in delivering performance-enhancing recommendations for social channels.
Proficient in Adobe Creative Suite/Photoshop
Strong verbal, written communication, and public speaking skills
Excellent multitasking skills
Moderate travel required (8-10 events/year), including some weekend/evening hours.
The role will flex across Campbell Marketing & Communications clients, ranging across various industries.

Preferred

Knowledge of motorsports, specifically off-road is a plus.
Automotive market knowledge is a plus.
Content creation abilities (photo, graphic design) are a plus.

Campbell Marketing & Communications

Campbell Marketing and Communications, founded in 1982 as Campbell & Co., is located in Dearborn, Mich. The company provides integrated marketing services including public/media relations, training, advertising, direct and experiential marketing, research and brand development. Campbell strives to create a culture of inclusivity by recognizing and valuing the diversity of thoughts, backgrounds, experiences, and cultures of our employees, encouraging their unique abilities, and providing equal opportunities for professional and personal growth.Campbell Marketing and Communications was named one of Metro Detroit’s “101 Best and Brightest places to work,” and for two years has been named to Crain’s “Cool Places to Work” in southeast Michigan.

Founded in 1982

Dearborn, Michigan, USA

123 employees (23 in marketing)

www.campbellmarketing.com