Social Media Specialist

San Francisco, CA (On-site)

$55K/yr – $60K/yrMid Level1+ years expFull time

Posted 4 months ago

Job Summary

Own and execute social content strategy across platforms, manage posting, engage audiences, and collaborate with internal teams to align launches and campaigns.

  • Lead end-to-end social content creation and publishing across major platforms.
  • Drive community engagement by commenting and responding to follower interactions.
  • Align social programs with product launches and hiring campaigns through cross-team collaboration.

Job Description

Responsibilities

  • Plan, write, and publish high-quality content across social platforms including Instagram, TikTok, LinkedIn, and more.
  • Manage posting schedules for both company and product-specific pages.
  • Create meaningful and relevant comments to drive conversations and visibility.
  • Support community engagement by monitoring and responding to follower interactions.
  • Collaborate with internal teams to align social media content with ongoing initiatives (product launches, hiring campaigns, etc.).
  • Track performance and engagement metrics to continuously improve content strategy.
  • Stay current with social media trends, language, and best practices to ensure relevance and creativity.

Requirements

  • Around 1–3 years of experience in social media management, digital content writing, or online community engagement.
  • Strong writing skills with the ability to craft clear, concise, and engaging social copy.
  • Familiarity with major platforms (Instagram, TikTok, LinkedIn, etc.) and their best practices.
  • Experience managing multiple pages or brand accounts.
  • Proactive mindset with strong attention to detail and organizational skills.
  • Comfortable collaborating across teams in a fast-paced environment.
  • Fluent in English (Portuguese is a plus).

Benefits

  • Apple hardware ecosystem for work.
  • Annual Bonus .
  • Medical Insurance (including vision & dental).
  • Disability insurance - short and long-term.
  • 401k up to 4% contribution.
  • Air Conference – an opportunity to meet the team, collaborate, and grow together.
  • Transportation budget
  • Free meals at the hub
  • Gym membership
Air Apps logo

Air Apps

We're dedicated to leveraging mobile apps to drive positive change and enhance people's lives. Our mission is to provide innovative tools that empower users to overcome challenges and achieve their goals effortlessly, simplifying their daily routines and making their lives easier.As a leading mobile app developer and publisher, we offer a diverse portfolio of over 30 apps across the Fitness, Productivity, Creative, and Learning categories. With a cumulative total of 3 million monthly downloads and a remarkable 100 million downloads worldwide, our apps resonate with users globally.Born in Lisbon, Portugal, in 2018, and now with offices in both Lisbon and San Francisco, we value flexibility and individuality, fostering a culture where diverse perspectives thrive. Our culturally diverse team ensures inclusivity and creativity in every facet of app development.At the core of our values is a dedication to user well-being and community collaboration. Through our AI-first approach, we're actively shaping the future of mobile technology, prioritizing excellence in user experience.Join us on our journey to make a meaningful impact and inspire individuals worldwide to unleash their full potential with our transformative mobile apps.

Founded in 2018
San Francisco, California, USA
50 employees (15 in marketing)

Salaries

Posted range

$55K/yr – $60K/yr

Taken straight from the job posting.

See all Air Apps salaries

Marketing Team

Marketing Team Size
9 (18% of company)
Median Career Experience
7 years
Median Tenure
1 years
Marketing Roles Posted (Last 30 Days)
12

Traffic Signals

Monthly Visitors
5.7K
Traffic Source Mix
Search
27.8%
Direct
53.6%
Referral
7.9%
Social
9.4%
Paid
1.1%

Headcount Trend

Current headcount: ~51
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Social Media Specialist

Air Apps · San Francisco, CA · On-site