Social Media, SEO, and Digital Marketer
Delaware, USA (Hybrid)
Posted 19 hrs ago
Job Description
Responsibilities
- Develop and execute digital marketing strategies that generate qualified roofing leads throughout our service area.
- Manage and optimize paid campaigns across Facebook, Instagram, and Google, including audience targeting, budgets, ad creative, and lead forms.
- Create engaging social media content featuring completed projects, customer testimonials, roofing education, promotions, and our team.
- Coordinate with sales and production staff to capture jobsite photos and videos for marketing.
- Improve local search visibility through website SEO, Google Business Profile updates, relevant keywords, and service-area content.
- Create and update website content and landing pages that encourage homeowners to request a quote or schedule an estimate.
- Write clear, persuasive copy for advertisements, social media posts, emails, and website pages.
- Track leads by source and monitor cost per lead, lead quality, estimate appointments, and resulting sales.
- Work closely with the sales team to ensure leads are accurately entered into our CRM and receive timely follow-up.
- Test new campaigns, audiences, offers, and content to improve results and use advertising budgets effectively.
Requirements
- Demonstrated experience generating leads through digital marketing, with examples of campaign results.
- Hands-on experience managing Meta Ads and Google Ads.
- Working knowledge of local SEO, Google Business Profile, and website optimization.
- Strong writing, content creation, and basic photo and video editing skills.
- Experience using Canva, Adobe Creative Suite, or similar design tools.
- Ability to interpret campaign data and make practical improvements based on results.
- Familiarity with Google Analytics, conversion tracking, and CRM systems.
- Strong organization, communication, and time-management skills.
- Ability to work independently, take ownership of campaigns, and collaborate with our team.
Preferred
- Marketing for roofing, home improvement, construction, or other local service businesses.
- Experience with WordPress, Google Tag Manager, email marketing, and lead nurturing.
- Familiarity with Buildertrend or similar CRM platforms.
- Experience filming and editing short videos for Facebook and Instagram.
Apple Roofing
Apple Roofing | Building a Sweeter ExperienceAt Apple Roofing, we’re reimagining what it means to care for homes and businesses—bringing together national strength and neighbor-next-door service to deliver a roofing experience that’s smoother, smarter, and sweeter.As one of the fastest-growing roofing companies in the U.S., we specialize in residential and commercial roof replacement, repairs, and storm damage restoration. Since 2011, Apple Roofing has expanded through strategic mergers—including Crest Exteriors and Triad, Inc.—and now serves customers across Arizona, Colorado, Florida, Illinois, Iowa, Kansas, Louisiana, Missouri, Nebraska, Oklahoma, South Dakota, and Texas.Headquartered in Plano, TX, with additional support centers we combine local expertise with national resources to simplify everything from roof inspections to insurance claims.What sets us apart? A culture built on doing the right thing—every time. With a 7-year workmanship warranty and a commitment to clear communication, expert craftsmanship, and genuine care, Apple Roofing is raising the standard for what roofing should be.
Salaries
Posted range
$80K/yr – $200K/yr
Taken straight from the job posting.
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