Responsibilities

• Paid Social & Amplification
• - Manage the day-to-day paid amplification of organic social content across platforms including Meta, TikTok, LinkedIn, Pinterest and others as appropriate.
• - Evaluate content and recommend which posts should receive paid support based on client goals, content performance and available budget.
• - Set up and manage boosted posts and paid social campaigns, including objectives, audiences, placements, budgets and flighting.
• - Manage and pace amplification budgets across multiple clients and campaigns.
• - Proactively shift investment based on performance and opportunity.
• Measurement & Optimization
• - Establish the appropriate KPIs for campaigns and individual content based on their objectives, including reach, engagement, video views, traffic, conversions and other relevant metrics.
• - Monitor performance and continually optimize budgets, audiences, placements and creative.
• - Develop testing approaches across creative, messaging, formats, audiences and investment levels.

Requirements

• 3+ years of hands-on paid social or social media advertising experience.
• Strong working knowledge of Meta Ads Manager; experience with TikTok, LinkedIn, Pinterest and other social advertising platforms is a plus.
• Experience managing and pacing paid social budgets.
• Strong understanding of social media KPIs and how they connect to different campaign objectives.
• Experience building and evaluating social audiences and targeting strategies.
• Ability to analyze performance data and turn it into clear, actionable insights.
• Strong understanding of social creative and what makes content perform.
• Comfortable managing multiple clients, campaigns and budgets simultaneously.
• Highly organized, detail-oriented and proactive.
• Able to communicate performance and recommendations clearly to both social experts and people who don't live in Ads Manager every day.

Benefits

• - Hybrid work – split your week between working in our office or at home
• - Generous PTO policy, including flex time
• - Paid parental leave
• - Medical, vision, dental benefits
• - Resources for savings and investments such as our 401(k) plan with company match
• - Company-sponsored events and swag
• - Dog friendly work environment
• - Opportunities to learn, develop, network, and connect