Responsibilities

• Manage and operate company social media accounts across North America and China markets, including daily content planning, posting, and engagement to enhance brand visibility and user interaction.
• Monitor and analyze social media performance metrics (e.g., impressions, clicks, conversions), and develop data-driven marketing and paid media strategies to improve traffic acquisition and conversion efficiency.
• Create and produce marketing content, including posters, visuals, and promotional materials, to support local store marketing initiatives and brand campaigns.
• Collaborate with internal teams to support localized marketing needs across North America, ensuring consistency in brand image and messaging.
• Participate in brand promotion and campaign planning, contributing to content strategy and execution across different markets.
• Support the development of brand growth and localization strategies tailored to the North American market, driving synergy between online traffic and offline store performance.

Requirements

• Experience in social media management, digital marketing, or content creation (F&B or retail experience preferred).
• Bilingual in English and Chinese is highly preferred.
• Strong understanding of major social media platforms (Instagram, TikTok, RedNote, etc.).
• Experience in content planning, campaign execution, and brand marketing initiatives.
• Ability to analyze performance metrics such as impressions, engagement, and conversion rates.
• Familiarity with paid media strategies and ad campaign optimization is a plus.
• Basic graphic design skills (e.g., Canva, Adobe Suite) for creating marketing materials.
• Strong Communication skills and ability to collaborate with cross-functional teams.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• A strong interest in coffee culture and brand building.