Responsibilities

• Post creation and execution: Create consistent presence on social networking sites across ACE to support member benefits, advocacy initiatives, and employee retention and recruiting efforts with strong reach and engagement.
• Customer care: Serve as a member service liaison to online communities; respond to questions, resolve issues, escalate as needed, and notify PA team of high risk negative feedback.
• Analytics and reporting: Research and analyze data across social channels; evaluate performance, recommend changes, and monitor competitor activity with competitive analyses.
• Content curation and planning: Manage content calendar across regions and LOBs; pre-plan content, collect approvals, and align with the social strategy.
• Reputation management and online listings: Support branch marketing by updating Google listings as needed.
• Continued education: Stay up to date on social media algorithms, industry trends, and best practices; report learnings and make recommendations.
• Cross-functional partnership: Collaborate to develop campaigns across ACE and tailor channels to target audiences.
• Executive communication: Produce campaign decks and result reports for executive communication with manager collaboration.
• Stay up to date on internal guidelines: Monitor social media policies and escalation procedures; ensure compliance with regulations and update guidelines as needed.
• This position makes decisions that support the business strategy and requires advanced problem-solving skills; evaluate data and implement social media plans accordingly.

Requirements

• Bachelors Marketing Preferred
• 1-3 years Brand advertising, digital/interactive advertising, or social media marketing. Preferred
• Advanced writing and editing skills, with emphasis on social media content optimized for online consumption.
• Advanced analytics and research skills.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office products (Word, Excel, Powerpoint, Outlook).
• Skill in managing profiles and accounts on Facebook, Twitter, LinkedIn and YouTube, as well as Pinterest, TikTok and other emerging platforms.
• Strong organizational skills and keen attention to detail.
• Capability to manage multiple projects simultaneously and meet deadlines.
• Ability to prioritize workload in a fast-paced environment and find creative solutions.
• Familiarity with blog monitoring/listening tools and project management tools.
• Occasional travel to off-site business meetings or conferences. (5%)

Preferred

• Experience with Khoros (platform used for posts)
• Experience with social media analytics tools
• Knowledge of emerging social media platforms

Benefits

• Health coverage for medical, dental, vision
• 401(K) saving plans with company match AND Pension
• Tuition assistance
• Floating holidays and PTO for community volunteer programs
• Paid parental leave
• Wellness programs
• Employee discounts (membership, insurance, travel, entertainment, services and more!)