Social Media Marketing Specialist

Costa Mesa, CA (On-site)

$60K/yr – $80K/yrMid Level3+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own social presence strategy and execution across ACE, combining calendar planning, cross-functional campaigns, and community care to drive acquisition, loyalty, and brand reputation.

  • Social calendar ownership and cross-region alignment to support member benefits and recruiting.
  • Campaign collaboration with product and marketing teams to maximize reach and engagement.
  • Community health: monitor and triage comments, resolve questions, and escalate high-risk feedback.

Job Description

Responsibilities

  • This position is responsible for developing a social media calendar that manages and grows customer acquisition and customer loyalty across ACE through a strong and consistent social media presence.
  • Work cross-functionally to create campaigns that increase reach and raise awareness of our products and services.
  • Monitor and triage social media comments and messages to retain and win back customers and build a positive online community.
  • Create high levels of satisfaction among users on social media platforms including Facebook, Instagram, LinkedIn, and Twitter.
  • Support eBusiness team with other digital marketing initiatives as required.
  • Post creation and execution: Create consistent presence on social networking sites such as Facebook, Instagram, LinkedIn, and Twitter across ACE to support member benefits, advocacy initiatives, and employee retention and recruiting efforts.
  • Ensure strong reach and engagement with every post, this requires but is not limited to writing copy, sourcing assets, tagging partners, and using appropriate hashtags.
  • Vet and approve posts submitted through Khoros.
  • Customer care: Serve as a member service liaison to the online communities.
  • Respond to and resolve questions and comments and escalate member issues to appropriate departments for resolution.

Requirements

  • Bachelors Marketing Preferred
  • 1-3 years Brand advertising, digital/interactive advertising, or social media marketing. Preferred
  • Advanced writing and editing skills, with special emphasis on social media content with understanding of how to optimize content for online consumption.
  • Advanced analytics and research skills.
  • Excellent communication and interpersonal skills.
  • Proficiency in Microsoft Office products (Word, Excel, Powerpoint, Outlook).
  • Skill in managing profiles and accounts such as Facebook, Twitter, LinkedIn and YouTube, as well as Pinterest, TikTok and other emerging social media platforms.
  • Strong organizational skills and keen attention to detail.
  • Capability to manage multiple projects simultaneously.
  • Ability to prioritize workload, thrive in a fast-paced environment, and meet demanding deadlines.

Preferred

  • Experience with Khoros or similar social media management platforms.

Benefits

  • Health coverage for medical, dental, vision
  • 401(K) saving plans with company match AND Pension
  • Tuition assistance
  • Floating holidays and PTO for community volunteer programs
  • Paid parental leave
  • Wellness programs
  • Employee discounts (membership, insurance, travel, entertainment, services and more!)
AAA logo

AAA

Proud to serve our 64+ million members, help travelers see the world and drive real change to improve road safety. Disclaimer: http://bit.ly/1xDRY2k

Founded in 1902
USA
15K employees (378 in marketing)