Responsibilities

• Own and manage the day-to-day execution of global social media channels across the Performance Brands portfolio, including publishing, content calendars, channel management, and platform optimization.
• Develop and execute integrated social media strategies that support product launches, campaigns, partnerships, seasonal initiatives, and broader brand objectives.
• Partner with internal creative teams, Brand Marketing, Communications, and external agencies to create engaging, social-first content and support influencer and creator programs.
• Build and engage online communities while ensuring all content aligns with brand guidelines, tone of voice, and platform best practices.
• Track, analyze, and report on social media performance, providing actionable insights and recommendations to optimize engagement, audience growth, and business impact.
• Monitor emerging social trends, platform updates, competitor activity, and audience behaviors to identify new opportunities and continuously improve strategy.
• Support the development of social media governance, workflows, and best practices across the organization.

Requirements

• Minimum of 5 years of experience managing social media for consumer, lifestyle, technology, entertainment, gaming, audio, automotive, or other culturally relevant brands.
• Strong knowledge of major social media platforms (YouTube, Meta (FB, Instagram), TikTok, X), social-first storytelling, content strategy, editorial planning, and platform best practices.
• Minimum of 2 years of experience managing social listening and management tools such as Sprinklr, Sprout Social, Meltwater, Radarly, Hootsuite, or similar platforms.
• Excellent communication, copywriting, and stakeholder management skills, with experience collaborating across creative teams, agencies, influencers, and external partners.
• Data-driven mindset with experience using social analytics and reporting tools to measure performance and optimize campaigns.
• Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Detail-oriented with a commitment to delivering high-quality work and driving continuous improvement.
• Passion for music, culture, entertainment, technology, and premium consumer brands.

Preferred

• Experience working within premium, lifestyle, luxury, consumer electronics, entertainment, gaming, or culturally driven brands.
• Experience supporting influencer, ambassador, or creator-led campaigns.
• Experience collaborating with paid media teams to support integrated social campaigns.
• Understanding of audio, home entertainment, gaming, music, or technology enthusiast audiences.
• Experience managing global or multi-region social media activity.
• Strong awareness of emerging social trends, creator culture, and evolving platform behaviors.

Benefits

• Competitive wellness benefits and 401K Retirement Savings plan.
• An inclusive and diverse work environment that fosters and encourages career development opportunities.
• Flexible work schedule with a culture encouraging work-life integration and collaboration in a global environment.
• Professional development opportunities through HARMAN University’s business and leadership academies and extensive course catalog.
• Tuition Reimbursement.
• Access to employee discounts on world-class HARMAN products (JBL, Harman/Kardon, Bowers & Wilkins, Dennon, Marantz, Polk, Definitive Technologies).
• “Be Brilliant” employee recognition and rewards program.