Responsibilities

• Social strategy ownership across platforms to boost brand visibility and engagement
• Content creation and curation including graphics, videos, blog posts, and promotional materials using Adobe Creative Suite
• Community management and social listening to monitor reputation and respond to feedback
• Plan and run targeted ads on Facebook and other platforms to maximize reach and ROI
• Analytics-driven optimization using Google Analytics and other web analytics tools
• Coordinate with PR to ensure consistent branding and media outreach
• Oversee social scheduling and calendar management with tools like Hootsuite or Buffer
• Collaborate on SEO through keyword research to improve organic rankings
• Partner with ecommerce to drive online sales with digital campaigns and asset creation
• Edit videos for social use ensuring alignment with brand guidelines

Requirements

• Proven experience in social media management or digital marketing with a strong portfolio
• Proficiency in Adobe Photoshop, Adobe Illustrator, and Creative Suite for visuals
• Hands-on with social listening tools, web analytics (Google Analytics), and Hootsuite/Buffer
• Knowledge of SEO best practices and keyword research for organic growth
• Experience with paid platforms like Facebook Ads Manager for targeted campaigns
• Strong branding, PR understanding, and relationship management in digital channels

Preferred

• Strong portfolio of successful campaigns
• Ability to produce photography or coordinate photoshoots for assets
• Excellent proofreading skills
• Portfolio of digital marketing successes

Benefits

• Flexible schedule