Social Media Marketing Manager at Bruco Agency | USA | $75K/yr – $85K/yr

Social Media Marketing Manager

USA (Remote)

$75K/yr – $85K/yrMid Level4+ years expFull time

Posted 4 months ago

Job Summary

Lead social strategy and execution for a portfolio of client brands, aligning platforms to goals and driving engagement across channels.

Must-have: 4–7+ years in social roles with hands-on strategy and execution.
Standout: proven end-to-end program leadership across multiple brands or markets.
Standout: deep knowledge of platform formats and analytics with hands-on reporting.

Job Description

Responsibilities

Own social media strategy for a portfolio of clients, aligning platform plans to each client’s brand positioning, business goals, and audiences.
Build channel roadmaps, content pillars, and campaign calendars for each client, tailoring approaches by vertical and maturity stage.
Lead social POVs in briefs, pitches, and quarterly business reviews, and educate clients on best practices and trends.
Own or oversee editorial calendars across key platforms (Instagram, TikTok, LinkedIn, Facebook, X, YouTube, emerging channels) for multiple clients simultaneously.
Brief designers, motion/video editors, and creators, and ensure output ladders up to each client’s brand guidelines while still feeling native to the platform.
Write or refine social copy, hooks, and CTAs; ensure a distinct but consistent voice for each client brand.
Define community management standards for your clients (response times, tone of voice, escalation paths) and ensure execution by internal or external community managers.
Oversee comment and DM engagement, social listening, and reputation monitoring across your client roster, surfacing insights and risks early.
Partner with client contacts (CX, PR, Legal) to manage reactive moments, issues, and crisis response on social.
Collaborate with the agency’s influencer/creator team (or own it if in scope) to design social‑led creator programs that align with each client’s objectives.

Requirements

4–7+ years in social media roles at agencies and/or in‑house, with direct ownership of strategy and execution.
Strong experience managing multiple brands or markets at once, ideally in an agency environment.
Demonstrated success leading end‑to‑end social programs—from strategy and content to community and reporting—with measurable results.
Deep understanding of social platforms, content formats, creator ecosystems, and analytics tools.
Excellent client‑facing communication skills; comfortable presenting, defending recommendations, and simplifying complex social topics.
Strong writing and creative instincts with a feel for culture, trends, and what performs on each platform.

Preferred

Bonus: experience in CPG, luxury F&B, hospitality, SaaS, and with influencer/creator marketing.

Bruco Agency

At Bruco, we bring a decade of expertise in brand-building and talent management together with a curated creator network to fuel growth. Through influencer programming and social media management, we help DTC and B2B brands scale with authenticity and measurable performance.

Montreal, Quebec, CAN

6 employees (5 in marketing)

www.brucoagency.com