Responsibilities

• Assist in developing and executing social media content strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging multimedia content including graphics, videos, and photography using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social media channels using tools like Hootsuite to schedule posts, track engagement, and respond to audience interactions promptly.
• Conduct social listening to gather insights on brand perception and industry trends; utilize these insights to refine content strategies.
• Support the implementation of social media advertising campaigns on platforms like Facebook Advertising to increase reach and engagement.
• Analyze social media metrics with tools such as Google Analytics and social media analytics dashboards to evaluate campaign performance and suggest improvements.
• Collaborate with the team on public relations initiatives and assist in maintaining positive relationships with followers, influencers, and partners.
• Assist in keyword research and SEO practices to optimize content visibility across digital channels.
• Contribute to overall digital marketing efforts by supporting email campaigns, website updates, and other promotional activities.

Requirements

• Currently pursuing or recently completed a degree in Marketing, Communications, Digital Media or a related field.
• Strong understanding of social media platforms and their respective best practices for content creation and engagement.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and familiarity with media editing tools.
• Experience with social listening tools and knowledge of social media management platforms is a plus.
• Basic knowledge of SEO principles, Google Analytics, web analytics, and marketing online analytics.
• Excellent written communication skills with an eye for proofreading and content writing.
• Ability to analyze data from social media analytics tools to assess campaign performance effectively.
• Creative mindset with a keen eye for branding, photography, video editing, and visual storytelling.
• Strong relationship management skills; proactive team player eager to learn and contribute.

Preferred

• Experience with social listening tools and knowledge of social media management platforms is a plus.

Benefits

• Flexible schedule