Responsibilities

• Assist in developing and executing creative social media content strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging multimedia content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social media channels daily to engage with followers, respond to comments, and foster community relationships through effective communication.
• Conduct social listening to gather insights on audience preferences, trending topics, and brand reputation.
• Support the management of social media advertising campaigns using Facebook Advertising and other paid promotion tools to enhance reach and engagement.
• Analyze social media performance metrics utilizing Google Analytics, social media analytics tools, and marketing online analytics platforms to optimize campaigns.
• Collaborate with the marketing team on branding initiatives and ensure consistency across all digital content.

Requirements

• Currently enrolled in a degree program related to Marketing, Communications, Digital Media or a similar field.
• Strong proficiency in social media platforms and familiarity with social media management tools such as Hootsuite or Buffer.
• Experience with graphic design software including Adobe Photoshop and Adobe Illustrator; knowledge of video editing is a plus.
• Basic understanding of SEO principles, web analytics (Google Analytics), and digital marketing performance monitoring.
• Excellent written communication skills with an eye for proofreading and content writing.
• Ability to analyze social media data using analytics tools to measure campaign effectiveness and inform future strategies.
• Creative mindset with an interest in branding, photography, media editing tools, and content creation techniques.
• Strong relationship management skills to engage audiences effectively and support brand growth through social media content marketing efforts.