Responsibilities

• Develop and execute innovative social media strategies across platforms such as Facebook, Instagram and TikTok to increase brand awareness and engagement.
• Create content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to ensure visual consistency and brand integrity.
• Manage social media calendars to schedule posts efficiently and maintain a steady flow of engaging content.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback; analyze insights with Google Analytics and web analytics tools to refine strategies.
• Implement targeted advertising campaigns on Facebook Advertising and other platforms to boost reach and conversions while managing budgets effectively.
• Collaborate with public relations teams to craft press releases, coordinate media outreach, and manage relationship management efforts with influencers and partners.
• Conduct keyword research for SEO optimization of online content; proofread all materials to ensure accuracy, clarity, and brand consistency.
• Oversee branding initiatives across digital channels; support e-commerce efforts by integrating marketing campaigns with online sales strategies.
• Capture high-quality photography and produce engaging video content that aligns with campaign objectives; edit videos using video editing software for polished delivery.