Responsibilities

• Develop, implement, and oversee engaging social media strategies across various platforms such as Facebook, Instagram, Twitter, Tiktok, LinkedIn, and others to enhance brand visibility and audience engagement.
• Create high-quality content including posts, graphics, videos, and blogs that align with branding guidelines and marketing goals.
• Monitor social listening tools to track brand mentions, industry trends, and competitor activities; analyze social media analytics to optimize content performance.
• Manage social media advertising campaigns using Facebook Advertising and other paid promotion tools to reach targeted audiences effectively.
• Utilize media editing tools like Adobe Photoshop, Adobe Illustrator, and video editing software to produce visually appealing content.
• Conduct keyword research and apply SEO best practices to improve content discoverability and website traffic.
• Maintain organized schedules for posting using tools like Hootsuite or Buffer; ensure consistent messaging across all channels.
• Support administrative functions including scheduling meetings, managing correspondence, preparing reports on digital marketing performance metrics, and maintaining contact databases for relationship management.
• Collaborate with public relations teams to coordinate media outreach efforts and manage brand reputation online.
• Track marketing online analytics and web analytics through Google Analytics and other platforms to assess campaign effectiveness and inform future strategies.

Requirements

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
• Hands-on experience with social listening tools, social media analytics software, and digital marketing performance monitoring tools.
• Familiarity with social media advertising platforms such as Facebook Ads Manager; ability to create targeted ad campaigns.
• Strong content writing skills with an eye for proofreading and editing to ensure clarity and brand consistency.
• Knowledge of SEO techniques, keyword research, web analytics (Google Analytics), and marketing online analytics to measure campaign success.
• Excellent relationship management skills for engaging with followers, partners, and stakeholders effectively.
• Ability to multitask efficiently in a fast-paced environment while maintaining attention to detail in both creative projects and administrative duties.