Responsibilities

• Craft and execute daily postings to social media channels, tailoring content to each channel, including working with the graphic design team on developing engaging images for key posts.
• Conduct rigorous quality assurance reviews of all social content prior to publication to ensure error-free work that is in compliance with firm guidelines.
• Prioritize and manage competing requests in a fast-paced environment, balancing shifting deadlines and business priorities.
• Monitor the firm's social media channels for performance metrics and activity
• Provide ongoing guidance, training and best practices to internal stakeholders across the firm on the use of social media to support business goals.
• Play a lead role in charting the continued growth of our social media presence and ensuring a best-in-class strategy, consistently aligning with the firm’s brand and culture.
• Generating ideas for social media content to support myriad business goals of the firm, including leveraging thought leadership and speaking engagements.
• Collaborate with internal stakeholders across the firm, as well as business development colleagues, to develop content and campaigns to support strategic goals.
• Collaborate with Public Relations and Graphic Design teams to develop an efficient system for posting content ensuring consistency of brand and culture
• Keep up with and provide guidance on social media developments and trends, emerging technologies, latest tools and best practices.

Requirements

• Bachelor's Degree from four-year college or university
• A minimum of 3 years of social media/digital communications experience.
• Attentive to details and meticulous in execution.
• Superb written and verbal communication skills and understanding of professional services content and subject matter.
• Deep knowledge of social media platforms and digital communications strategies, including best practices, tools, and measurement.
• Advanced knowledge of social media and digital communications strategies with respect to brand building, engagement and reputation management.
• Knowledge and understanding of public relations principles.
• Creative writing and editing skills, including attention to grammar, spelling, tone and vocabulary.
• Creative thinker with an eye for design and layout, as well as the ability to think across multiple platforms of communication.
• Demonstrated knowledge and experience of helping to build and maintain a best-in-class social media presence for a global organization

Benefits

• Willkie offers a comprehensive suite of benefit programs to all eligible employees.